Meet Profoto's NEW A1

Every now and then there's a moment in my life that leaves me shaking my head over my own stupidity, but as the world continues to become a smaller place, here's a lesson in time zones that's worth sharing.

I'm a big fan of Profoto. Yes, they're an SCU partner, but I've worked with a lot of their team for a whole bunch of years. I genuinely like the company, the people and the quality of their products. So, when they asked me to help spread the word on a live streaming event today, I jumped on the opportunity to help.

I posted the link on Twitter and all over Facebook yesterday and then this morning, but there's a difference between CET and CST! CET was the time zone.  As I shared the event, I only thought CST, thinking we were tuning into live-streaming half an hour ago. NOT! The live streaming event took place at 3:30 AM EST. 

Sorry for the confusion and sending so many of you to a live event that had passed.  But here's the scoop in real time right now - The A1 is pretty remarkable and has the potential to change the way many of you shoot, having a lot more longevity than my ability to think through the time zones! LOL

The trailer for the new Profoto A1 featuring good buddy Sal Cincotta is below. I also wanted to share the "First Look" video from Adorama TV featuring another great friend, Vanessa Joy.

Check it out further with a click on the A1 above. Profoto never slows down in working to raise the bar on the quality of your skill set and the images you capture!

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