​It's Throwback Thursday and while I shared these techniques many years ago, the more photographers I "meet" online, the more relevant understanding lighting technique has become. There are so many of you who could raise the bar on the quality of your portraits with better lighting!

In 1999, Don Blair and I published Don Blair's Guide to Lighting and Posing Body Parts. That's 19 years ago, and the information we shared in this book will never go out of date. The whole idea for a book like this started during one of Don's programs when somebody sitting near me said, "This is great stuff - there should be a book on this!"

Well, the sweetheart of Don's life, his wonderful wife Donna, had passed away a year or so earlier and the project started with a dual purpose - to help photographers improve their portraiture and to give Don something to help take his mind off the pain of a broken heart. I remember being on the road with him several times, and he'd always buy a rose and put it on the pillow next to him as his own tribute to Donna.

We did all the photography for the book in Las Vegas with models from the area because we wanted to introduce the book at WPPI the following year with a program that included the same models. Tony Corbell, Terry Deglau joined us as we storyboarded each page on the wall of the hotel room where we were shooting. Remember, there was no digital imaging then - every shot for the book was first captured on a Polaroid proof. Bambi Cantrell later added the finishing touch with the author's portrait for the back page on the right.

The fun of today's post has two parts. First, so many of you need to understand the basic principles of good lighting, and it doesn't get any easier than to share Don's examples, complete with diagrams. Second, what a kick to take this walk down Memory Lane. Even though I've shared some of the backstories about Body Parts before, "Big Daddy" was one of the most loved photographers in the industry. I think about our adventures together all the time.  It's a great reminder why the memories we help people capture are so important!

If you need help in improving your portrait technique, technology has changed a lot, and Marathon Press can still print the book, but no longer have it in stock. If you've got an interest let me know in the comment section and I'll pass on the information. 

​Happy Throwback Thursday!

At PPE in NYC a couple of weeks ago I met Jeremy Chan through my good buddy Matthew Jordan Smith. Since Matthew moved to Japan, we don't catch up as often as we used to and neither of us knew we were both going to be at the show. He introduced me to Jeremy.

Throughout the next couple of days Jeremy and I kept bumping into each other at various booths at the trade show. We're all part of a relatively small industry and sometimes it's surprising how many common friends we all share. 

Getting home from PPE, Jeremy sent me a quick IM on Facebook, just to say hello. That led me to his Facebook page and a lot of stunning images. So, loving great images and appreciating how the Internet has helped make our industry a smaller place, I asked him for permission to feature one of his photographs.

Not only did he say yes, but he sent me the following:

San Francisco City Hall is a magical place to photograph. This photo is captured around 5 pm which is during sunset. So, the golden hour light is leaking in from the west side of the building.  By combining the “yellow” light on the upper floor and the two lamps, the photo is made naturally with the warm color tone, which is exactly how I wanted it to look.

Check out more of Jeremy's images by visiting his Facebook page. Just click on his photograph above.

In the meantime, look at your schedule for 2019. One of the most significant benefits of attending every possible convention/conference you can work into your schedule is networking! And, there's very little that beats the power and fun of meeting people who you've only met in cyberspace, face to face!

It's no secret I'm a groupie. My passion in this industry is helping photographers with the business and marketing side of imaging, but I never slow down in following artists in social media, and it's even better when I meet a few of you on the job!

Meet Ryan Bassett from Feko Photo in Cleveland. We were visiting friends in Ohio and wandered over to Headlands Beach. It was late afternoon on an overcast and chilly day. Ryan was on the beach with a bride and groom. I started talking to the other photographer working with him on the shoot.

It's always a kick when I'm watching an artist working, and no matter what question I ask, I always get a response that suggests they think I'm another "Uncle Harry."  They're always polite, but the look on their face says, "Go away amateur!"

For the shot above Ryan had the couple walking down the path to the beach through the tall grass and sea oats. I loved the way he was working with them. He was lying in the sand, getting as low an angle as possible. He came over to the car as we were leaving, and I know was wondering if I was legitimate or a stalker. LOL I asked him if he'd send me the shot. Well, he did, and there it is, and I'm betting his clients loved it.

There's no doubt the couple loved this image, and it's a perfect time to remind everybody of your biggest goals with every client - exceed expectations and make yourself habit-forming. Click on the image if you'd like to see more of Feko Photo's work, which includes both Ryan and his partner Al Garcia.

Ryan, thanks for sending me the image to share. However, you're living in Ohio and until Spring there's a good chance to get that same shot you'll be lying in a foot of snow. I'm happy to show you the beaches here in Sarasota any time!

It's Marketing Monday and the perfect time of year to share a post out of the archives about selling prints. I'm still surprised at the number of photographers who claim they can't sell prints, especially when we're got such a great selection of unique materials and technique available through the professional labs. 

For example, two months ago I shared a post about Bay Photo's Performance EXT Metal prints. It's been outside my home in the hot sun and rain since then and still looks like it just came out of the box. It doesn't need to even be hosed down or cleaned and continues to be a talking point every time we've got friends over.

Well, it's October and the seasonality of the fourth quarter is on your doorstep. You've got an opportunity to sell more prints, increase revenue and bring the close of 2018 to a stunning ending by offering your clients new opportunities and ways to display their images.

But, it won't happen if you don't put in an effort to help educate them! It's up to you to help your clients understand the power of a print.

A few years ago at PPE in NYC, I got into a discussion with Bryan Caporicci and Rob Nowell of Sprouting Photographer. The topic was the importance of printed images. Bryan hit me with an idea that's brilliant. Listen carefully, because he's sharing it and invited all of you to steal the idea.  

When Bryan works a bridal fair, he hands each bride a floppy disk, labeled with his contact information and says, "I'd love to show you some of my images. Here's a collection of some of my best!"  The brides look at him like he's from another planet and ask, "What am I supposed to do with this?" They have no idea what to do with a floppy disk.

**POOF**  Bryan's got an instant connection to explaining why printed images are so important. After all, who's to say a DVD is going to play on anything twenty years from now and who knows what a jump drive will look like. In fact, if you were to receive anything on a floppy disk right now, what would you do with it?
 
Need another tool? I've shared this in other posts in the past, but it's time to remind many of you again. Michele Celentano has offered every photographer the right to reprint "I Believe." She wrote it at least five years ago. She uses it as part of her presentation package. It's printed on nice stock and tucked into each folder she gives her clients. She talks very openly about why she believes in printed images in her "Mind Your Own Business" webcast.

Just click the screenshot of Michele from the webcast if you haven't heard Michele talk about the importance of printing your work.

So, here it is, you've got Bryan's floppy disk idea; Michele's "I Believe," which you can print and share with clients and the idea of framing a jump drive, which started as a joke to make the point.  Here's another idea. In support of the whole concept of printing images, Bryan put together the one minute video below a long time ago, which again makes the point. All of you can make your own demo video, just frame some DVDs and jump drives!

And for those of you who like everything either black or white - it's never going to happen. Clients are always going to want digital files for their Facebook pages, websites, cell phones, etc. The Internet has changed the way we share images, but we don't have to give up on prints.  

Printing images is absolutely NOT dead - everyone just has to do a better job of planting the seed with their clients.

One hundred and two artists ago I started this series because I was teaching a workshop and frustrated by the fact that nobody knew who Mary Ellen Mark was. That got me thinking about the importance of more photographers knowing the people who like the early pioneers have blazed a trail in this industry. As the project progressed over the last two years, I expanded the series to include young contemporary artists who are setting new standards for imaging.

Andy Marcus joins me on this new episode of "Why?"  I consider Andy covering both profiles of a trailblazer and a contemporary artist who is setting a standard for quality and creativity. 

Fred Marcus Photography was his father's dream. Andy took over the business, and today Fred Marcus Studio is over seventy years old and still in the same NYC location. While the business of photography has changed a lot in seventy years, nothing has changed in the importance of building relationships and delivering an outstanding product to the client.

Andy's been a leader in the industry throughout his career but now let's take it a step further. He never slows down in adapting to new technology, and that's where I consider him a contemporary artist setting the standards of service, quality and exceeding customer expectations.

"Why?" is typically about one artist, one image, and one backstory but knowing the diversity of Andy's business I wanted to share a couple of additional images, which are below. Click on any of the photos to see more of Andy's work along with the talented team of artists and videographers who have helped build Fred Marcus Photography!

 Intro by Chamira Young

We're into that glorious time of year again: wedding season.

As a photographer myself, I understand how dangerously easy it is to become hyper-focused on technical details, such as the latest camera and lighting equipment. However, just as important (and dare I say more important!) is to put yourself in your clients' shoes and understand your photographic services are just one part of a multi-faceted machine. This is especially true with weddings. Understanding what your clients are going through during their hectic wedding process is key,  and it can give you an advantage over your competition.

This great post from the good folks at Photodex presents some interesting facts about wedding season that can help your wedding photography business. I'll bet there's a stat or two in there you didn't know. Also, make sure you read to the end, as they give some very useful tips on how to best present your photos to your clients in slideshow form. Revealing your finished work to the couple is an art form in and of itself, and can easily make or break sales.

It's time to put yourself into your clients' shoes. Let's get to it.

By Photodex

Wedding season is in full swing! Have you ever wanted an inside look at numbers and lists of everything that can possibly go into a wedding?

Here are some pretty interesting fun facts and numbers for anyone trying to get an idea of what goes into a wedding. You can also find all this information and more directly from the 2018 NewlyWed Report from WeddingWire. From social media announcements to planning to couples information, the list just goes on! Good luck to everyone working or attending a wedding, and congrats to those getting married!
​

• 41% of couples are engaged for a length of 10-15 months and the average is 13 months.
• Photography average costs have remained the same since 2015 staying at $2,400. This doesn’t include videography which is another category itself that averages around $1,800.
• The average cost of an engagement ring these days runs about $5,000.
• The average cost of a wedding dress will run about $1,700 which has stayed about the same since 2015.
• The average cost of the wedding runs an average of $36,000! This also depends on what area you live in and if this is your first or second marriage. In 2010 the average cost of a wedding was $24,070…that’s about a $12,000 increase in 8 years!
• The most popular dates for a wedding to take place is now during the Fall. Peak time for weddings used to be in the Spring.
• 54% of couples are now generating a fun wedding hashtag. This is a great way to see all the photos everyone uploaded to places like Instagram. See what other ways couples rely on technology for their wedding by looking at the full report.
  
  

We found all our data from the WeddingWire 2018 NewlyWed Report. You can find so much more information by clicking through and you can also download a full report.

Wedding Slideshow Tips and FXWe’d love to see those beautiful wedding photos and memories put together in an awesome ProShow slideshow. Follow these helpful tips and tricks to start making your best wedding, engagement, or rehearsal dinner slideshow. To make your photos pop even more try adding a few of our creative ProShow effects or a simple theme.
​

• 5 Tips for Making a Wedding Slideshow (Part 1)
• 5 Tips for Making a Wedding Slideshow (Part 2)
• Creating a Rehearsal Dinner or Special Event Slideshow
• Damask Elegance Theme
• Always Theme
• Infinity Theme
• StylePack Weddings for ProShow Producer and ProShow Web.
  Watch the demo video here: Damask Elegance Effects for ProShow​

Photodex is all about the tools to help you become a better storyteller. They never slow down on their focus to help you raise the bar on your business, presentations and finding new ways to help you streamline the creative process. Visit their blog where you'll find outstanding new content being shared every day. 

The SAVE20WITHSKIP code is still active - so, put it in the code box when you purchase any Photodex product for a 20% discount. ​

The best things about the photographic industry are the companies and people you work with along the way. For many years I've had a close association with Photodex through my role at  WPPI, Rangefinder Magazine and now SCU. Working together we launched this Spotlight Series to help artists raise the bar on their business with the help of experienced, respected and successful professionals.

"Building Your Business" is about great insight from some of the most successful, passionate and creative people in imaging. I'm always surprised at the diversity of each guest and their dedication to sharing what they've learned on their journey.

Jake Holt joins me on this new podcast. Now based out of Austin, TX, Jake and his wife Kasey are well established in wedding photography, but that's only a small piece of their story.  Jake has a split focus on imaging, as both a wedding and architectural photographer. He shares some excellent insight on the importance of keeping the two businesses separate because he's targeting two completely different audiences. 

We covered a lot of interesting ground in this new podcast. To see more of Jake's wedding coverage click on any of the wedding images below, and for architecture click on the appropriate images below.

Photodex never slows down on their focus to help you raise the bar on your business and presentations. Make it a point to visit their blog with outstanding new content being shared every day.  And, don't forget to use SAVE20WITHSKIP in the code box when you purchase any Photodex product for a 20% discount. For a limited time, this special discount code is still active.

Intro by Skip Cohen

​One of the things I appreciate most about working with the team at Photodex is their neverending focus on helping you build a stronger business and skill set. This post by "Kathy" from last week is a perfect example.

For most of you, this is the slow season, but April is right around the corner which typically kicks off the start of the wedding season in the U.S. Wandering through Google, I found some interesting data on the SoundVision website.

• 2.3 million couples wed every year in the US. That breaks down to nearly 6,200 weddings a day
• The average age of a bride in the US is 25.3 and of a groom is 26.9
• Average number of guests invited to a wedding is 178
• One-third of those getting married each year have been married before
• $72 billion per year is spent on weddings
• The average wedding budget is $20,000

The number that's always a mystery is the number of wedding photographers out there. The estimates are all over the place, but what we do know is that it's an incredibly competitive market. That means you've got to stay cutting-edge on your skill set. You've got to build relationships with your clients and your community. You've got to exceed client expectations and make yourself habit-forming!

So, I want to add a few suggestions to Kathy's list of great blogs. Wander into YouTube and search for videos from the leaders in wedding photography. All it takes is plugging names into the search box, and you'll be amazed at what you find. For example, type in Sal Cincotta and see what comes up! From weddings to Profoto lighting tips, to engagement shots and pricing - you'll have your own private support series to help you build a stronger business. 

Keep on searching and look up Vanessa Joy, Justin and Mary Marantz, Roberto Valenzuela, Denis Reggie, Bambi Cantrell, Joe Buissink, Clay Blackmore, Jerry Ghionis and Yervant just to name a few of the leaders in the industry. Then search for photographers speaking at upcoming conventions you'll be attending.
 
So many of the most respected artists in the industry are sharing content every day on YouTube and in their blogs, and Kathy has picked out ten who are outstanding. You've chosen a career path where you can never stand still and simply rest on your laurels, and great content is right at your fingertips!

by Kathy

​Check out some of these incredible wedding photography websites and blogs that are full of beautiful wedding photos and so much more. Browse through galleries, videos, and even tips if you’re looking for some inspiration as the one getting married, for a friend’s wedding, or as the photographer. 

1. Cory Ryan Photography: Looking for the hip and modern bride vibe on your wedding day instead of the traditional ‘cookie-cutter’ wedding photographer then Cory Ryan is who you’re looking for to capture your memorable moments.
2. Crystal Stokes Photography: Crystal is an amazingly talented award-winning photographer who is obsessed with finding/creating beautiful light and turning sweet moments into stunning imagery. Her work ranges from wedding to family and portraits and more…she does it all.
3. William Innes Photography: William’s page is a great resource for inspiration. Browse through his galleries and blogs to get a feel for his awesome work.
4. Sal Cincotta Photography: Sal has more than just his blog full of beautiful photos.
   He also has his Behind the Shutter blog with tons of tips from his magazine. His work looks like something out of a movie or a painting…he has a real artistic flair. 
5. Junebug Weddings: “Showcasing phenomenal photography, and providing the most trusted list of recommended wedding professionals found anywhere in the world. Dedicated to helping couples plan the wedding they’ve always dreamed of, we encourage our readers to find and celebrate their own personal wedding style.”
6. Melissa Jill Photography: Melissa Jill offers a beautiful site with every detail you could possibly need! She keeps her personal blog here as well reflecting her natural talent and personality.
7. Lovesome Photography: For a mix of high-end boudoir, engagement and wedding photos,
   visit Lovesome Photography. Search through her blog for fun wedding ideas and browse through her photo galleries to get a glimpse into her style.
8. Modern Wedding Photography: Browse through the blog, albums, portfolio and more for an inside look into Modern Wedding Photography and all the gorgeous photos that get taken. If you want a fun, authentic, and candid approach from a passionate and enthusiastic photographer…you’re in the right place.
9. Del Sol Photography: Del Sol Photography’s page has tons of amazing destination wedding photos to browse through. Check out their Trash the Dress section for epic images!
10. Focus Imagery: Unique and beautiful photography with a “little piece of magic”. As they say. “We are storytellers and capture your day through our photo journal style of photography…The perfect blend of light, love, and you.” This definitely shines through after going through their portfolio.

​We’d love to see those wonderful wedding photos and memories put together in an awesome ProShow slideshow. Submit your slideshow to be considered for a spotlight on our blog.
Be sure to select the blog submission option.