Images copyright Joe Brady. All rights reserved.
I started this series to introduce you to the movers and shakers in photography. What better way than to share their favorite images and include each backstory? It's now been almost three years and 113 artists to date, with at least twenty more in the wings. The challenge is often working with everyone's travel schedule, especially this time of year with so many conventions and workshops.
Joe Brady is in the spotlight today. Joe and I have been trying to catch up to record this episode for months, but we finally found a time when we were both standing still long enough! Joe's a photographer, artist, educator, writer, video producer and passionate about every aspect of the industry. While he's best known for his landscape and portrait work, I'm not sure there's anything he can't photograph. His signature is the quality he puts into everything he does.
Joe needs to be on your radar, and the best way to stay in touch with what he's working on is to sign up for his free newsletter. It's always filled with great information and perfect for you to stay in touch with product and book reviews and new things going on in imaging.
Click on either of Joe's images in this episode of "Why?" to visit his website. And, track his workshop and tour schedule with a click on either thumbnail below.
Joe's "Why?" image above is the one he talked about in the podcast, but I wanted to share what he referred to as the same photo everyone always gets, which is below.
Follow Joe's Workshop and Tour Schedule...
Solid content and special projects like "Why?" don't happen without support from some great companies in the industry. A big thanks a new SCU partner, PhotoTexting.com. Communication is continually changing and PhotoTexting is giving thousands of photographers the ability to market in the mobile side of life! Check it out with a visit to their website. You can't afford to miss the opportunity and upgrade how you communicate with your clients. Isn't it time you found out what all the buzz is about?
One of the biggest challenges for every photographer is pricing. Whether you're new and just starting out in business, or you're a seasoned veteran offering new services and products, maintaining a healthy profit margin is critical to not only survive, but thrive.
Last week I joined my co-host from Mind Your Business and Beyond Technique, Chamira Young to talk about some of the mistakes photographers make when setting their prices as well as a few solutions. There's a lot of good content in this new podcast and thanks to PhotoTexting.com we expanded the topic into what is the next big thing in marketing and relationship building.
Think about how your clients communicate today versus ten years ago, or for that matter just five! Technology is changing every day and along with the changes come some remarkable opportunities. Understanding how texting can help you grow your business, reach more clients and reinforce your client base with a stronger sense of customer service is so essential to your success.
PhotoTexting.com's Mobile Price Lists App helps you book clients faster. See how it works for yourself! Text "pricing" to 800-240-6909 to see a sample price list. You'll receive a text with a sample price list so you can experience what your client would experience if you were using the Mobile Price Lists app. NOTE: You won't be spammed, and you're not signing up for anything!
The Mobile Pricing App can include your pricing, specials and various options for prospective customers to book your business with one tap on their phone. And, you can customize your mobile presentation to be unique to your business and style.
The Mobile Pricing App is just one of a dozen or more apps to help you build a stronger business. Isn't time to check it out and learn what all the buzz is about?
The first post in our new PhotoTexting series talked about your first step in the process of taking your business to the next level, being assigned your own exclusive 800 number. Well, this week let's jump into mobile brochures.
Wandering into Google, I asked a simple question, "How many people text?" General information from several different sites showed some incredible statistics**:
Twenty years ago I helped two friends design a product brochure and a workshop piece. I put what seemed like endless hours into creating and writing text for both brochures. And, while they both looked okay, they were printed pieces, expensive to produce because they were being printed in small runs and couldn't be easily updated. We had to guess at quantities. With one we printed too many and the other not enough.
A printed piece is still a necessity to have, especially when meeting directly with clients but the world is changing. In the same way, we share pictures today with the Internet we're communicating differently.
PhotoTexting.com is a new SCU partner, and I'm excited to not only be on the cutting edge myself but be able to share their apps with all of you. Having the ability to keep your company brochure updated with new images, text, and links to contact, special offers and pricing information is at your fingertips and easily changed/updated.
Most of you know I refer to myself as the "Low-Tech Poster Child" of the industry. Well, if I can do this stuff so can you. At WPPI last week I used their App as a speaker. Instead of giving people a handout of notes from my presentation, with one text message to my number they automatically got back my notes and a link to my website, exclusive content and two short videos. They could choose what they needed.
And here's one more important statistic about texting**:
82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.
And nothing changes from my goal - I don't want you to just survive in 2019 - let's make sure you thrive!
**Sources: StasticBrain, CTIA, Pew Research, Gallup, FlowRoute
Often when I'm teaching a marketing workshop or doing a website review, the importance of accessibility comes up. It happens every time I come across one of my pet peeves on a photographer's website - the absence of a phone number. They've got everything there, EXCEPT a number for people to call. Typically that launches a rant on the importance of giving clients and more importantly, potential clients instant fulfillment in their ability to talk to you.
Many years ago we lost one of the industry's greatest managers and friends, Bruce Landau. Hearing the sad news, a number of us started chasing down people who we knew he was close to. I got to a well-respected photographer and educator on my list, but no matter where I looked I couldn't find a phone number. He'd recently moved, and there was nothing on his website. A few months later I saw him at a convention and apologized for not taking more time to find him. His answer left me speechless, "Yeah, there's no phone number because I don't want people calling me!" He honestly felt phone calls were a bother!
So, fast forward fifteen years and I'm still seeing photographers who don't have a phone number. They use a template contact form for email, but don't respond quickly. They act as if it's the customer's job to become an Internet miner and find them! And when I've confronted some of these artists, their attitude is, "If they really like my work they'll find me!"
Think about your frustration the last time you called a company and couldn't find a way to talk to a live-body! We live in an instant-fulfillment world and that old expression of "strike while the iron is hot" couldn't be more valid.
I'm very excited about a new SCU partner, PHOTOtexting, a very cool app that helps you market to and book new clients from your phone. I'm using their application myself this week at WPPI with presentation notes for attendees at two programs I'm doing in the Panasonic booth (934). Think about the Internet, social media, how we use our phones - everything is changing from how we share images to how we can more effectively communicate and market ourselves.
This post is the start of a series of marketing ideas on how to build a stronger business in 2019, and it starts with being accessible and responding quickly to customer requests. And, best of all for me - I'm excited because there's the potential to not hear excuses any longer from people who think they don't need a business phone line!
Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build a stronger presence.
I don't want you to just survive in 2019 - let's make sure you thrive!
This post will be most relatable to those of you over thirty. If you're younger, you might need to take the trip down Memory Lane with one of your parents!
Over the last two decades, the Internet has changed everything in the way we communicate and especially share pictures. The world has become a tiny place giving us the ability to share photographs with friends, associates and the public at any time.
Along with the change in how we share pictures, how we communicate has also changed. The other day a friend shared a video with me of two teenagers unable to figure out how to make a call using a rotary dial phone! They only knew how to use their cell phones. And, with our phones, access to the world is always at our fingertips.
SCU was built on a foundation of passion for marketing, business, and education. Communication is a huge part of that passion. After all, what good is working on your technique to capture the most magnificent images of your life if you're not reaching your target audience?
Just like imaging and communication changing over the years so has marketing.
It's time to take how you communicate with your clients to the next level! With the help of PhotoTexting.com, we're excited to introduce you to a more effective way to reach your target audience!
PhotoTexting.com is in the SCU House!
With PhotoTexting Apps you've got dozens of ways to build a stronger business, increase inquiries and reach your target audience quickly; boost your inquiries; inspire more conversations and most important of all get your brand to their phone before they shop your competitors.
There's an endless combination of ways to communicate with your clients. Each app focuses on a different aspect of your business including customer appreciation, referrals, promotions, and business cards to name a few.
"I've been building out my mobile apps inside of PHOTOtexting. The idea of using anything else is daunting to me. It's amazing the inquiries I now get from my website and social media, with my new business line. It's so easy sending my company materials and services to consumer's phones. Before, I would have software, landing pages, order forms and have to figure out how to tie them all together. I'll never have to go through that again because of PHOTOtexting" - Rick Ferro, Disney Photographer
Stay tuned because we're going to be sharing a lot of solid content to help you build a stronger business; increase revenue and establish a more recognized brand!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.