On April 25, Tamron announced "the launch of a new zoom lens, the 35-150mm F/2.8-4 Di VC OSD (Model A043), for full-frame DSLR cameras." There's a new sheriff in town! The new lens is definitely worth a trip to your Tamron dealer, but there's more behind why I'm posting this.
I love sharing these short product pieces from Tamron for two reasons. Yes, it's an infomercial for a new product, but the content is short, sweet, to the point and worth watching. Here's a new portrait zoom with great diversity and adding to the list of creative tools to help you capture stunning images.
Second, they do a great job of telling the story. I know it's a lens, but think of how you'd tell your story and be just as direct and to the point. In less than two minutes they hit all the highlights, share one great example after another and very definitely plant a seed suggesting it's time to swing by the camera shop.
I also like the way every still image in the video is at a different focal length. I pulled the 35mm, 85mm, and 150mm as examples. Add six more portraits, and they've given you everything you need to know about the lens, and all in the shortest amount of time.
Click the banner on the right for more information about this new lens and the location of the dealer nearest you.
Technology never slows down...what a kick!
Click on any of these screen grabs for a larger image in the SCU Lightbox!
Ken and Andre are back in Alaska with Episode 2 of Tamron's Unofficial Field Guide Season 4. Since they started the series a few years ago, we've shared every episode from past seasons as they travel around the country capturing great images while working with some of the best gear in photography, visiting some spectacular locations and working with some of the finest artists in photo.
By the way, that's Charlie Voorhis in the back seat hanging out with them. Charlie is an outstanding filmmaker and also a Tamron Image Master. He's no stranger to SCU and was featured in a post last year.
Ken and Andre are shooting with the SP 150-600mm F/5-6.3 Di VC USD G2 lens which is a fantastic piece of glass. And, as they mention in the video, using a crop-sensor camera, they're effectively at 900mm! The lens is also part of Tamron's current Instant Rebate program. Just click the banners below for more information.
In the meantime, enjoy this short video below, as the industry's odd couple travel Alaska. And, if you're at a convention/conference when these two are in the Tamron booth, wander over and introduce yourself. They're great guys, terrific photographers and educators and passionate about helping artists raise the bar on their skill set!
In the news this morning is the announcement from Tamron USA about the 28-75mm F/2.8 Di III RXD lens wining a TIPA Award! Tamron's manufacturing some of the finest glass in imaging and as you review other "members in the family," you'll see the TIPA World Awards thumbnail on a number of different lenses. This is Tamron's eighth TIPA in just the last five years!
" Best Mirrorless Standard Zoom Lens "
"This fast mid-range zoom for Sony E-mount cameras has specialized glass elements that control aberrations and deliver excellent resolution throughout the entire focal length range. All the lens surface is treated with Tamron's proprietary BBAR (Broad-Band Anti-Reflection) Coating that significantly reduces ghosting and flare. An all-new high-speed AF drive system with an RXD stepping drive delivers rapid, quiet focusing action. The lens features close focusing of 0.19 meters at the wide setting as well as moisture-resistant coating construction and fluorine coating, making it ideal for outdoor and nature photography."
Isn't it time you visited your local Tamron dealer and found out what all the buzz was about?
If you're not signed up for Tamron's FREE newsletter you're missing some great content with each issue. With each issue there's always one feature story and links to a lot of solid information to help you raise the bar on the quality of your images.
One of my favorite features is "Techniques from the Techs." Tamron's got a pretty remarkable and talented tech team, with each member being an artist in their own right. Each article ties in another aspect of photography. Linked from the new issue of the newsletter, was this short article by Armando Flores.
To sign up for future newsletter's the email address form is just a click away. You'll never be disappointed in all the good content Tamron shares.
Meet Tamron's Tech Team
by Armando Flores
Every time I go out for a day of shooting, like most of us I expect for the light and weather to be perfect, but lets get real, Mother Nature has a mind of her own. A big part of photography has to do with being at the right place, at the right time, and a little bit of luck. We can certainly control the place and time but if you haven’t guessed it, the luck part is the weather.
These past several months I found myself in various places without any luck: smoke filled skies in Montana, thunderstorms in southern Utah, and cloudy overcast skies in other places. This however did not deter me and it shouldn’t deter you either, so if you find yourself in a similar situation look on the bright side, this is a perfect time to shoot Black & White.
Grey dreary overcast skies might take away most of the color, but it will not take away the tonal range. Black & white photography is nothing more than capturing shades of grey anyway.
Read more and enjoy Armando's additional images...
Tamron never slows down in manufacturing some of the very finest glass in photography today. Check out their full product line and then visit the Tamron dealer nearest you!
Last year Tamron launched their "One Location, One Lesson, One Lens" series. It's been a nonstop hit with each new episode. But, it's so much more than just a great demonstration of what Tamron lenses can do - it's a chance to meet some phenomenal artists and educators, who, in each new video share some excellent tips to help you raise the bar on your images.
This new Lesson features Erica Robinson, a member of Tamron's Tech Team. She's an accomplished artist, having a diverse background in imaging from photography support on a cruise ship to weddings to landscape, travel, and teaching. And all along the way, there are two common denominators - her passion for the craft and quality!
Every month Erica and the team are out and about around the country with multiple workshop events. They need to be on your radar, and you'll find a complete listing of programs just a click away.
Erica's on the Oregon coast with Tamron's Ken Hubbard watching her back as the tide comes in. Watch the video and you'll see just how close the Pacific comes to catching her! She's working with Tamron's new 17-35mm F/2.8-4 Di OSD lens. Click on the banner below for more information, and examples of the outstanding new member of the Tamron family.
And, if you're headed to WPPI this week, swing by the Tamron booth, #335 and catch the Tamron team along with daily presentations, all aimed at helping you expand your skill set.
"What is the recipe for successful achievement? To my mind there are just four essential ingredients:
Chose a career you love, give it the best there is in you, seize your opportunities, and be a member of a team."
Welcome back to Tamron Recipes. I know I'm dating myself to use an expression like this, but my co-host Chamira Young and I are having a blast with this new series and we so appreciate the nice feedback. Comparing talented artists/photographers to great chefs is so accurate. Each image truly is a feast for our eyes and often hearts. (Sorry, it's hard not to drop a pun in now and then!)
All of us use or hear the word recipe every day, most of the time in reference to either food or success. Our guest on this new podcast is Jonathan Thorpe, and if this were an episode of "Iron Chef" he'd be one of the resident Iron Chef's standing next to Bobby Flay and Michael Simon in Kitchen Stadium.
Jonathan shares a lot of great insight into his passion for the craft and his journey into the business of being a successful professional photographer. Listening to the podcast above you'll pick up on his love for imaging almost immediately.
Jonathan is the ultimate storyteller, sharing images that have us looking into each photograph rather than just at them, and the SP 45mm is one of his favorite go-to lenses.
His recipe for the initial image, shared last week, was captured with Tamron's SP 45mm F.1.8 Di VC USD lens and a Canon 5D Mark IV. Tamron Recipes always comes in two parts, first with a great image and then the story behind the photograph as well as the "chef."
Jonathan's first recipe in the Tamron Kitchen is just a click away. And check out the SP 45mm lens with a click on the thumbnail above, which is also included in Tamron's New Year Savings program going on through March 2, 2019. Just click on the banner below.
More Images From Jonathan Thorpe's Archives
Jonathan's ability to tell a story with just one image comes shining through with each photograph in his galleries. Take the time to check out his work, because we could only share a few of our favorites here. He's a "chef" who clearly has fun with every project. And, if you're headed to WPPI at the end of this month, he'll be speaking in the Tamron booth, #335.
Jonathan needs to be on your radar. Click on any of his images below to visit his website.
Images copyright Jonathan Thorpe. All rights reserved.
Image copyright Jonathan Thorpe. All rights reserved.
by Skip Cohen
The word recipe is used over and again in so many conversations and often beyond food. We've all heard it in reference to business models and especially "the recipe for success."
What is the recipe for successful achievement? To my mind there are just four essential ingredients:
chose a career you love, give it the best there is in you, seize your opportunities, and be a member of a team.
Welcome back to Tamron Recipes! This is our second in the series, and we're sharing the ingredients for great photography, and combining imaging with success by one of the finest "chefs" in the industry.
Jonathan Thorpe joins us, and he lives by the quote above from Ben Fairless: Jonathan loves the career path he's chosen. He never compromises on anything but the best, and his creativity never slows down, capturing images that always tell a story. And, without question, he's part of a remarkable team, the Tamron family.
About the Image and the SP 45mm lens: The image was created/captured in the local backyard of a friend's home. On the upcoming podcast, you'll hear Jonathan refer to the SP 45mm as one of his favorite "go to" lenses.
About "Chef" Jonathan: Getting to know Jonathan started with the Tamron Image Masters many years ago. There’s always more to his images than just a great photograph – he’s the ultimate storyteller, often sharing images that leave us looking into them, not just at them. He's a commercial and advertising photographer out of the D.C. area, but I'm not sure there's anything he can't photograph, and always with the passion that's become his signature.
Jonathan never slows down in making photography "fun," both from the capture side as well as viewing. "Fun" is one of those words so often lost in business today, but he never disappoints. His tagline of a photographer, director, gentlemen says it all.
There's a lot of Jonathan's work in the SCU archives. He needs to be on your radar. Just click on his image above to visit his website. And, you'll often find him speaking in the Tamron USA booth at the various conventions!
On my bucket list of things to do in photography is someday being a crew member on one of Jonathan's shoots. His ability to tell a story isn't always limited to the final image. He's a team player and I loved this shot of the whole crew when it was all over!
Assistant: Erich Morse
Monster: Helen Bloom
Additional Makeup: Joan Jones
Costume: FXCA Studios
Location Owner: Brad Masters
Stay tuned - there's a lot more coming this year from the "Tamron Kitchen." And, if you'd like more information about this remarkable new lens, just click on the banner below.
"What is the recipe for successful achievement? To my mind there are just four essential ingredients:
Chose a career you love, give it the best there is in you, seize your opportunities, and be a member of a team."
Welcome to Part II of our new Tamron Recipes series. We're sharing the ingredients for great photography and combining imaging and success by some of the finest "chefs" in the industry but in a new podcast.
On January 21, working with the team at Tamron, we launched a fun new feature from the Tamron Kitchen. We're sharing some terrific recipes every month.
We've all heard the word "recipe" over and again, most of the time about either food or success. And, having fun with the popularity of reality food shows, we're talking with some of the finest "chefs" in contemporary photography.
We want to go beyond their recipes for photography. They're sharing insight into their passion for the craft and their journey into the business of being a successful professional photographer.
David Akoubian joined us in the first post, with his recipe for a stunning image from the Tetons captured with Tamron's SP 24-70mm F/2.8 Di VC USD G2 lens and a Nikon D850. Now he's back with a terrific podcast and talking about his career, his love for the outdoors and insight to help you look at your own journey as an artist.
David's first recipe shared in the Tamron Kitchen is just a click away. The two images below were also captured with the SP 24-70mm lens.
Images copyright David Akoubian. All rights reserved.
More Images From David Akoubian's Archives
Although David's core passion is about the outdoors with landscape and wildlife, there's probably nothing he hasn't photographed. His diversity in his galleries, which we talked a little about in the podcast, is a demonstration of his passion for the craft. From macro to critters and portraits, he's a "chef" who needs to be on your radar. Click on any of his images to visit Bear Woods Photography.
And, when you visit David's website make sure you follow his blog. He's always sharing great images and information to help you raise the bar on your skill set!
Over the years we've all heard the word "recipe" over and again, most of the time in relation to either food or success. B. F. Fairless, a 20th Century American steel executive wrote:
What is the recipe for successful achievement? To my mind there are just four essential ingredients: chose a career you love, give it the best there is in you, seize your opportunities, and be a member of a team.
Welcome to Tamron Recipes where we're sharing the ingredients for great photography and combining imaging and success by some of the finest "chefs" in the industry.
David Akoubian joins us in this first episode, and following B.F. Fairless's lead: He's chosen a career path he loves; always gives it his best; he rarely slows down seizing/capturing incredible images and without question he's part of remarkable team, the Tamron family.
About the Image and the 24-70mm lens: The image was captured around 6:00 am just as the sun was coming up. We talked with David about this image and photographing in the Grand Tetons.
Early morning photography: We had such a beautiful majestic landscape, why not capture it in the very best light?
The Tamron 24-70mm lens: The focal length of this lens is perfect and the sharpness is unmatched.
The Grand Tetons: Looking back at my career as a "chef" - this is one my favorite "kitchens" to work in. My Dad took me there in 1976 and every trip back has been a memory-maker.
About "Chef" David: Based out of Jasper, Georgia, Bear Woods Photography is all about David's love for photography, education and travel. Living in the mountains of North Georgia with his wife Evelyn, they're in an area they named Bear Woods.
We've shared a lot of David's work and videos over the years here at SCU. He definitely needs to be on your radar. Just click on his image above to visit his website and don't forget to check out his workshop schedule. You'll never be disappointed in a class with David!
Stay tuned - there's a lot more coming this year from the "Tamron Kitchen." And, if you'd like more information about this remarkable new G2 lens, just click on the banner below.
Over the years we've shared a lot of videos featuring Tamron USA's Ken Hubbard, "The Hub." Everything he shares is always loaded with helpful content with each video designed to help photographers raise the bar on their skill set.
Last week I got the first copy of the Tamron newsletter for the new year. There's a lot of great content being shared in each issue, and it's FREE. I like the fact that I can go through it on my timetable because lately, I seem to be buried in interruptions. Sound familiar?
In this new issue, there was a feature story, Travel Tales from The Hub, and it couldn't be simpler to appreciate. Ken shared a few of 2018's high points, and always with a camera in his hands! His opening paragraph says it all...
2018… Another year of crisscrossing America, with thousands of miles flying high above the clouds and hundreds of nights in hotels, countless mornings waking up and wondering where am I, what day is it and why am I here??? Life on the road can be tiring and tough sometimes, but it takes you to amazing places to photograph.
So, if the "Where's Waldo" series did a yearend travel log it might look something like travels with "The Hub." But, Hub's got better photographs, a tip here and there and he gives us the ability to live a little vicariously through his travels.
If you are a photo industry #roadwarrior, you fully understand, and hopefully your loved-ones understand the lives we lead. We love the road, we love seeing all that America is, and we can never get enough. Not everyone can understand this wanderlust drive to keep going, to meet and teach, to see and photograph, to live and experience everything there is to take in on our travels.
Got an interest in finding out more about some of Ken's favorite lenses? Just click on the thumbnails below.
And, if you're not currently on the subscriber list, getting the Tamron newsletter is just a click away.
Images copyright Tim Grey. All rights reserved.
Posted on Tamron's YouTube channel just before the end of the year, the new video below has a lot of good solid "how-to" content. It features Tim Grey in the Palouse region of Washington State.
It's not only a great video, but for me, it shares one more favorite thing about this industry - the friendships that come out of everyone's love for the craft.
I first met Tim when he was with Microsoft and involved with their ProPhoto Summit of which I think the last one was in 2007. We both moved on to other career paths a few years later, but imaging is the glue that keeps so many industry friends in touch.
Tim's an outstanding educator, and you'll find an incredibly diverse series of classes/programs with a visit to GreyLearning. And, if you want to see more of Tim's work check out his main website with a click on any of his images in today's post. You'll never be disappointed in what he shares.
In this new video, he's working with Tamron's all in one 18-400mm Di II VC HLD lens. Tamron continues to go non-stop in manufacturing outstanding optics and helping photographers raise the bar on the quality of their images. For more information about this phenomenal glass, click on the banner below!
Remember, I'm sharing screen shots in today's post - so, imagine what these images look like right out of the camera!
We're down to the wire on a list of special offers in photography. I don't want to waste time or space with a lot of text, so everything below is linked to the appropriate program and manufacturer. There are some terrific deals out there right now, but it's a narrow window, and the opportunities are closing fast.
From Profoto Ending December 31
Profoto's promotion on the incredible A1 ends on December 31, 2018. Just click on the banner below to link to the product and find out what all the buzz is about!
From Marathon Press Ending on December 31
Every professional photographer is looking for ways to increase their profitability and Marathon Press is always there with great promotions. Their Buy-One-Get-One (BOGO) offer on holiday cards ends on December 31. Here's your chance to cut your costs per card literally in half! And, even if you no longer need cards, check out their various products and programs, so you don't miss out next year!
From Tamron USA:
You've got two different promotions worth checking out. Their holiday savings program ends on January 5, and includes other lenses beyond what's shown below. And, registration for their VIP club, which is pretty remarkable. You've got until January 15 to register.
From the SLR Lounge
Photography is one of those skill sets where you can never slow down on your education. No matter how much you feel you know and understand about the craft, there will always be more to learn. With that education comes a need for a continuous supply of creativity as technology keeps pushing the envelope and giving you more tools and concepts to help you capture outstanding images! Just click on the banner below and check out SLR Lounge Premium. It's an annual membership fee providing outstanding content to help you stay on track to becoming the very best...all year long!
From Panasonic on LUMIX Cameras
,Just about every Mirrorless Monday a member of the LUMIX team has shared a great image and insight into their passion for photography. Right now Panasonic has some outstanding offers on a variety of LUMIX cameras and it's well worth the time to take a scroll through their online store. Just click on the banner below.
It's not really down to the wire, because PhotoShelter has this program ongoing but concerning timing, it's the perfect solution for so many of you. Just because we're headed into the slow season, doesn't mean it should be quiet for you.
NOW is the time to clean up your website and raise the bar on your presentation to your target audience. PhotoShelter makes it so easy and with downtime coming up for many of you, it's time to stop procrastinating and clean up your website and galleries!
In this new episode of One Location, One Lesson, One Lens, David Akoubian shares some excellent tips on bird photography.
Even if you're not a bird photographer, the advice he gives is universal to so many different applications. And, he's doing it all on location at one of the places on my bucket list, Bosque del Apache National Wildlife Refuge. He's in New Mexico for the Festival of the Cranes, which has taken place every November for 30 years.
David's done an excellent job packing in solid how-to content in this three-minute video, but so has Tamron in capturing the power and the beauty of an estimated ten thousand cranes and twenty thousand geese arrivIng during their winter migration.
David's no stranger to SCU with several different posts over the years, although one of my most favorite is his episode of "Why?" from 2017. To enjoy more of David's work click on any of the two screenshots I pulled from this video and don't forget to check out David's workshop schedule to fulfill your own bucket list of photography trips!
David's "co-star," along with the birds, is Tamron's SP 150-600 G2 lens. It's a remarkable piece of glass, and a necessity for birds in flight:
"When photographing birds in flight, one thing that's critical is a long lens, and I'm using the Tamron 150-600 G2...
and has made my bird photography, especially birds in flight, easy and fun."
This couldn't be a better time to check out Tamron's family of products and especially the instant savings on the SP 150-600 G2 lens. Tamron's making some of the finest optics in photography today and always staying focused on ways to help you raise the bar on the quality of your images! Just click the banner below for more information.
I've shared a lot of Tamron's demo videos but missed this one from a short time ago.
I'm sharing it for two reasons. First, their approach to a demo piece of the 70-210 mm F/4 Di VC USD lens is actually soothing. Sure, it's a demo and an infomercial, but I enjoyed watching Alexander Ahrenhold in action while at the same time they're showing you what makes this lens so terrific. Second, and this is the big reason - think about how you'd tell your story.
What if, just like the way they showed each feature of the lens, you were sharing another component of your business. So many of you get uncomfortable in front of the camera versus always being behind it. So, follow Tamron's video like you would a storyboard and talk about diversity in your skill set, your technique in capturing great memories, the quality of your work, timely delivery of photographs, exceeding expectations, customer service, and trust.
Use images of you working with clients, original albums and prints put together with text slides that talk about each point. Put the whole thing to music, keeping it at two minutes or less, and *poof* you've got a fantastic marketing piece.
But there's one more thing I love about this video, and you've got to have the same foundation in yours - Tamron walks the talk! They're making some of the finest optics in photography, and from their educational efforts with the Tech Team on the road to their service department supporting all their users, they keep raising the bar on quality. They're working hard to help you become the very best artist you can be.
Some great offers are going on right now as part of Tamron's Black Friday - Cyber Monday special offers, click on the banner below. And, check out their events schedule with a click on the thumbnail to the left. The Tamron team is on the road with great programs/events right through to the middle of December.
Image copyright Kurt Gardner. All rights reserved.
What I love about videos on the Internet is their ability to expose us, not only to great products but ways to capture images so many photographers never get to experience. In this new video from the team at Tamron USA, Kurt Gardner is in the air over the Adirondacks with the SP 24-70mm F/2.8 Di VC USD G2 lens.
It's a short video, and as you listen to Kurt's narrative, combined with the conversation with his pilot, there's a lot you can learn. Even Kurt's comment contradicting most people thinking you need clear blue skies adds to understanding his mind's eye visions of what he's hoping to capture. And, think about how he's shooting - he's got to know his craft well enough each time he's in the air. His time in the air is limited, and he doesn't have time to miss what he wants to capture.
There's a common denominator between Kurt's time in the air and a wedding photographer - he's on a tight schedule with limited time; he's got to understand everything about the craft and his lens choice, and he has to trust the reliability of his gear.
Tamron manufacturers some of the finest glass in imaging and their focus isn't just on quality and reliability but nonstop education. They're helping photographers raise the bar on their images every day. In fact, while this video is about the SP24-70mm lens, their 28-75mm F/2.8 Di III RXD lens just won a Lucie Technical Award two weeks ago!
Visit the Tamron website with a click on the banner below and then check out Kurt Gardner's work with a click on either screenshot I grabbed from the video. He needs to be on your radar, and you'll never be disappointed in the images he shares!
Image copyright Kurt Gardner. All rights reserved.
I've written dozens of posts and magazine articles over the years about getting the most out of every conference or convention you attend. Time is your most valuable commodity, and there's so much going on at a good trade show.
Next week many of us will be in New York for PhotoPlus Expo and while the platform speakers and classes are a necessity, make sure you pay attention to what your favorite companies are doing in their booth right on the trade show floor.
Tamron USA is a perfect example. They'll be offering a "Clean & Check," bonus rebates and are giving away an SP 70-200/2.8 G2 lens. But, my favorite activity in their booth is always the number of programs they have going on each day.
Check out the live demos with some of the most respected artists in professional photography. Six times each day there's another program, but don't just go to watch or listen to the demo. Take the time before or after to introduce yourself.
Get to know the speakers and the staff at Tamron USA. Their tech team is second to none and will be there to help you with questions and ideas to raise the bar on the quality of your images. They need to be in your network, and each one has a pretty amazing talent for education and hands-on demonstrating.
You'll find the Tamron team just two booths from the front entrance of the trade show in booth 819. And, while you're there check out all the members of the Tamron family of outstanding lenses. They're manufacturing some of the finest glass in imaging today.
For example, check out the new SP 70-200mm F/2.8 lens they're giving away at the show. Just click on the banner below and then scroll through their website for the rest of their line. Then, at the show, check out those focal lengths on your wishlist, not currently in your camera bag!
See you in NYC!
I've shared a lot of these short Tamron introductory videos over the years, and they're especially effective at taking you through the features of each product. This one is interesting because the soundtrack is pure music without any narrative. But, Tamron has told the story of the New Generation SP 15-30mm F/2.8 Di VC USD G2 lens with great images, all through the eyes of Bastian Werner.
Dispersed through the music, each feature of the new lens is hit with a simple single text slide, hitting hard on the durability of this new lens. In fact, on Tamron's website, they describe the moisture-resistant construction with wide-ranging features such as Fluorine Coating newly developed to enhance durability and make it possible to shoot under any type of shooting circumstances.
Check out more of Bastian Werner's work with a click on either image I pulled from the video. His work is very diverse, primarily specializing in commercial and editorial clients with a list that's essentially the Who's Who of agencies and client brands.
And check out the new 15-30mm lens with a visit to your Tamron dealer.
If you're headed to PPE in New York later this month, you'll find Tamron in booth 819, just two booths from the front entrance to the show. There's always a lot going on in the Tamron booth, so make it one of your first stops at the show and check out some of the finest glass in photography today!
"So the next time you're traveling and the conditions aren't ideal, don't get discouraged.
Keep shooting, take chances and embrace the unexpected."
That's Ken Hubbard's closing comment in the video below, as he and Armando Flores hit Glacier National Park in Montana. A lightning strike ignited a small part of the park, and the fires added a layer of haze over every location they go to photograph.
This video is one of the best in the Tamron series to date because it's loaded with good solid, helpful content. There are so many things outside a photographer's control, leaving artists with the need to draw from their skill set.
With each image, Armando expresses a little frustration with the scene not being what he was expecting but then shares his mind's eye vision in how to salvage the moment. The images included in the video are stunning and the perfect reminder that great artists never give up on capturing beautiful images.
Armando's working with Tamron's SP 15-30mm F/2.8 Di VC USD G2 lens. For more information click on the banner below. And, check out the schedule for all the upcoming events/workshops this month.
There's a lot to choose from, and each program gives you an opportunity to expand your network with Tamron's Tech Team, and check out what all the buzz is about with Tamron's family of outstanding lenses.
Just a few days ago on their YouTube channel, Tamron shared this short video featuring Australian photographer, Glynn Lavender at work with the 17-35mm ultra-wide-angle lens. I love sharing these short videos for several reasons.
I love the tagline on Tamron's page for the 17-35mm lens,
"Wide-angle photography just got easier."
"The 17-35mm F/2.8-4 Di OSD (Model A037) is an ultra-wide-angle zoom lens that combines superb image quality with outstanding portability as the lightest and smallest size in its class.* It uses four LD (Low Dispersion) lens elements to minimize axial chromatic aberrations. And with two GM (Glass Molded Aspherical) lenses not only can it provide the sharpness and contrast demanded by high-end lenses, it can also handle peripheral point image reproducibility."
Check out more about this remarkable lens along with Tamron's complete product line with a visit to your Tamron dealer. And, get to know Glynn Lavender with a click on any of the three images I chose for this post.
Tamron never slows down on their goal of helping photographers raise the bar on the quality of their images through great optics and a dedication to education and support!
Each time I share one of these short Tamron videos there are always two points to make.
First, pay attention to the way they tell the story. So many of you would benefit from a short marketing video, but you'd take too long to make your point, and the ideal length is two minutes or less. As you watch this video about the new 28-75mm lens for Sony full-frame mirrorless cameras, pay attention to how they're telling the story. You're not a lens, but the elements you'd share about your style of photography combined with showing you working with a client requires a stellar presentation.
Second, check out this new lens. The video, in just one minute, takes you through the key features. Mirrorless technology is changing the way we shoot; what gear we travel with and most important of all, the quality and diversity in the images everyone can capture.
As the year winds down and we head into the seasonality of the fourth quarter, Tamron's tech team is still on the road helping photographers raise the bar on their skill set.
Check out the schedule for the rest of this year with a click on the van to the right and then get yourself into a program in your area. This is your chance to check out Tamron's complete lineup of outstanding lenses and find out what all the buzz is about.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.