This video by Justin and Mary Marantz at this point is at least seven years old. I consider it the best marketing video I've ever watched. I'm hoping it plants a seed with many of you who still don't get it. With or without a video you have an opportunity to take future clients on a journey of who you are and why you're the best choice for whatever photographic needs they have.
Stop talking about your gear - they don't care what you shoot with. Stop talking about your awards from WPPI and PPA, etc. - most clients don't know anything about the associations. Stop talking about how you got started - they don't care that your grandfather gave you that first camera.
What they do care about is your passion. They want to know why you're a photographer not what you do or how you do it. Here's your chance to show your romantic side and talk about your love for people, memories, and relationships. This is where you demonstrate how much you love being a photographer and the importance of making time stand still with each image.
I post this video every year or so because it's one of the best that's ever been done targeting bridal clients. If Just in and Mary hadn't done a video, their "About" section would have followed the same theme and still been effective.
So, kick back and just enjoy this piece. Then, think about your own message. You don't have to do a video, but you do have to tell the right story!
In this new podcast they share a lot of terrific insight into their business, their love for photography and working together.
And, if you're looking for some great educational opportunities, visit their blog.