I always suggest professional photographers use Throwback Thursday as a marketing tool to remind your readers how fast time flies; how much their family's changing every day and the need to capture those memories with tangible photographs. But, even if you don't share your throwbacks, take the time to look through old images and enjoy the memories they bring out. Do it for your own enjoyment.
Speaking of memories, today's post is perfect for the first throwback of 2019! I found a copy of the June 2002 issue of Rangefinder Magazine. I saved it because it was the last published issue before I joined the company that July. Over the next couple of years, we'd build one of the best teams in publishing and conventions, taking the magazine to over 350 pages.
I apologize for the quality of the scans, but it was the best I could do. Check out the winners from WPPI that year, which was held at the Tropicana with attendance around 3,000. It was the last small show WPPI had, moving to Bally's the following year. A few years later we took over both Bally's and Paris, and when we ran out of space there, it was over to the MGM Grand.
Whether you enter prints in competition or not, get yourself into Las Vegas a day early and take the time to sit in on the judging. It's one of the very best educational opportunities at each convention. It was also one of my most favorite events, and it brought out a lot of stunning work. Four of the winners in the wedding category that year were Joe Buissink, Ken Sklute, Frank Cava and Joe Photo. They're all active photographers today and Joe Buissink's print from that year hung in our office for many years.
I also had some fun looking at the ads. I couldn't help sharing the one below, featuring my good buddy Matthew Jordan Smith. While his equipment has changed over the years, nothing has changed in his love for photography or his ability to create stunning images. Over the past eighteen years, since publishing Sepia Dreams in 2001, Matthew's become one of the industry's leading educators, speaker, author, blogger and a good friend to so many of us. He's an artist who should be on everybody's radar.
And here's my point for Throwback Thursday today - take the time to walk down Memory Lane. If you don't feel like scrolling through an old album, find an old photography magazine and have as much fun as I did this morning looking at old ads, articles, and photographs. Pay attention to how styles have changed. And, as much as technology has changed, giving us more creative tools that at any time in history, the industry has never budged on the importance of quality, creativity, and your passion for the craft.
Happy Throwback Thursday!