SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

Trade Shows - Make Sure You Get Your Money's Worth

10/7/2014

0 Comments

 
First Byte:  It's just a fun experiment. First Bytes are 1-2 minute summaries and suggestions that tie directly to a specific blog post. I'm hoping they're helpful in expanding the topic of the post itself.
Picture
Anticipate crowds and the bottlenecks - especially in your hotel at the elevators. Allow a little extra time for appointments.
It's that time of year again. In just three weeks many of you are going to be at PPE in New York and it's important to really think through your trip. Time is your most valuable commodity and there's never enough of it. You need to make every day you're away from your business cost effective.

Here are some things to think about before you hit the road and while you're there:
  • Make a list of what you need, broken down into three categories: hardware or software that's a necessity to your business, products that aren't a necessity, but it would sure be nice to have and help you personally need with your skill-set.
  • If you can find it on the PPE site, (I didn't) print out the list of exhibitors before you get to the show. At least mouse over the floorplan so you know who's there and roughly where on the floor they're positioned.
  • Look over the speaker list and look for topics weakest in your skill set. Always try and attend at least one program that's completely out of your comfort zone.
  •  Bring plenty of business cards and if you've got one, a promo piece that shows some of your work.
  • A good trade show is about networking. Make it a point to meet at least one person from each company who manufacturers every product you use. This is a critical part of network building and it'll pay off so many times down the line when you need help.
  • Follow a path instead of hitting the show like a storm trooper. Start in one corner and just work your way around the entire show. Don't jump around all over the place. You never know when you're going to stumble on a new product or concept that just might make life easier from a company who wasn't on your radar.
  • Talk to the people around you when you're in any program. Again, it's a key part of networking.
  • Last on the list are two important reminders - never have a meal alone! Breakfast, lunch or dinner are perfect for catching up to friends and making new ones. Along that same line, make some plans in advance. NYC is unlike any other city you're going to be in for a convention. Reservations, for dinner especially, can be tough.
  • And last but not least - wear comfortable shoes!

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Picture
    Picture
    Picture
    Picture
    Your walk is just a click away
    Picture
    Picture

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 130 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Alzheimer's
    Beyond Technique
    Business
    Business Breakthroughs
    Clean Up Series
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    Hump Day
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
Photofocus

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us