I always thought it was a silly expression, especially since a good friend of ours has been the Sheriff in our home town for many years. In the magazine business though, it's another story, pun intended.
A lot of you have met Sal Cincotta. You've heard him speak at various conventions, attended his workshops and might have heard him speak at Skip's Summer School a couple years ago. Well, Sal had an idea, a dream. About a year and a half ago he launched Shutter Magazine. It's become the fastest growing online magazine in our industry and I couldn't be more proud to have written for every issue so far.
But here's where the "new sheriff" comes in. While most magazines still printing hard copies have been shrinking, Sal, Taylor and their team of dedicated professionals, built their readership online first and have grown every month since, now having around 90,000 subscribers. They're now launching Shutter Magazine as a printed publication. It's an incredible idea and there are only a handful of people who could pull it off.
The success of every business is about giving your clients the right choices. In our industry, we're the clients and I include myself in that mix. We all want to read stories that can help us raise the bar on our products, skill set, marketing efforts and business. Plus, I don't about you, but I still love to read a good magazine and Shutter Magazine is going to be offering you both, the interactive online experience and a hard copy to actually hold, read and enjoy.
Don't trust my opinion...subscribe and check it out for yourself. Like I said, there's a new sheriff in town!
Just click the banner for more information about the NEW Shutter Magazine!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.