Stop Freaking Out - What Google's Mobile Ranking Change Means

4/7/2015

Sorry...I had this ready to go and got caught up in the excitement of ShutterFest yesterday and it never made it to the blog for Marketing Monday. Well, I can't think of a better topic, even though it's not really marketing. Let's address the complete freak out so many of you are doing over Google's announcement regarding their mobile ranking change.

Instead of hitting the panic button, I called an expert, actually on behalf of a friend at first, but then found I was getting caught up in the panic attack as well. John Krazimien at PhotoBiz was the first person I thought of who might be able to help. I met John when I was hosting SPTV at WPPI.

John's crew put together a short explanation for photographers. A big thanks to John and his team. The intro is below and links to a more in-depth article on the PhotoBiz site.

Google, the most dominate search engine in the world has declared that if your website isn't mobile-friendly by April 21st, then doom and gloom will befall you and your business. You may have even received an automated message alerting you that pages on your website are mobile-unfriendly and need to be fixed before the Google deadline.

PhotoBiz has been helping photographers and visual artists grow their audiences online for over a decade now. So we've seen and weathered every SEO change Google has thrown at our customers. We wrote a simple-to-follow, no-nonsense guide to Google's mobile-friendly announcement...

How to figure out if Google's ranking changes will hurt or help your website. Why you should ignore Google's advice about mobile-friendliness (and what to do instead). Where to get expert help with your SEO before the April 21st deadline hits.

Read our advice on the subject at The Truth About SEO, Mobile-Friendliness, and Google

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Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.