This isn’t rocket science and it's hardly revolutionary, but in all honesty, for most photographers, especially those new to the industry, the concept hasn’t been in their thought process. I get it - you're buried and just trying to get your business off the ground is taking up all your time, but think about this...
You're looking for your community to be good to you. So, what are you going to do to be good to your community?
People like buying products and services from companies they perceive as giving back. You can’t just sit on the sidelines and watch life go by. You need to be directly involved and that doesn't necessarily mean with your camera.
As we start out this new year think about things you can do to give back:
- Develop a promotion that ties in with a local or national charitable event. For example, you might want to announce all or a portion of every sitting fee going to a particular community campaign.
- Build a promotional day, week or even month where all proceeds or a portion go to a local charity.
- Volunteer to help non-profits in your community. This might not involve photography, but your donation of time. Often, just being involved will put you on the map as somebody who cares about the community.
- Work to bring other photographers into the campaign. Nothing helps build a more positive competitive spirit more than a group of people working together for a common cause.
- Donate your services to events and groups of people who simply need photographs. Two of my favorites are: NILMDTS and HeartsApart.org Each of these organizations involve your skills in portraiture and they both need help.
- As you get more involved in your community, use your blog to help spread the news about upcoming events, fund-raisers etc.
Remember too...There's no such thing as a gift of giving back that's too small. What's important is simply doing something.
instead of something for somebody,
you’ll end up not doing nothing for nobody.”