SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

"Sittin' on the dock of the bay..."

7/17/2015

0 Comments

 
Picture
The tide really was "rolling away". Anna Maria Island, Florida.
It’s Friday morning, and I’ve got nothing in the pipeline to share. It’s been a pretty amazing week with lots of new content in just about every section of SCU. However, that doesn't mean there isn't something bouncing around in my head. On Fridays, I always like to kick off the weekend with something you need to think about, and I found the perfect quote:
 “You need to be absolutely paranoid about the currency of your knowledge and ask yourself every day: 
Am I really up to speed? Or am I stagnating intellectually, faking it or even worse, falling behind. Am I still learning? Or am I just doing the same stuff on a different day? Or as Otis Redding sings, 
“Sitting on the dock of the bay watching the tide roll away.” 
David L. Calhoun
 I couldn’t make a simpler point with this post.

Photography combines technology and consumerism in an art form. You’ve got to stay on top of your skill set and understand every technique, even those that haven’t been discovered yet, You need to understand all the creative tools at your fingertips. Lastly, you need to understand consumer trends and what type of images are driving the market and in turn sales. You can never stop learning.

Here’s an easy assignment for the weekend – pick up a few of the most recent consumer magazines read by women and just look at the pictures. Pay attention to the images used in the ads especially, because they’ll give you a feel for the look that represents what’s influencing the market.

And remember, women make 98% of the purchase decisions to hire a professional photographer in the portrait/social categories.  For those who don’t, believe me,  how often have you had a call from a man to schedule a family portrait session or book a wedding?

Wishing everybody a terrific weekend.  Find the time to step away from the business and just shut things off – you know how to focus your camera, but now it’s time to focus on family and friends.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Picture
    Picture
    Picture
    Picture
    Your walk is just a click away
    Picture
    Picture

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 130 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Alzheimer's
    Beyond Technique
    Business
    Business Breakthroughs
    Clean Up Series
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    Hump Day
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
Photofocus

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us