First Byte: First Bytes are 1-2 minute summaries and suggestions that tie directly to a specific blog post. I'm hoping they're helpful in expanding the topic of the post itself.
It's Marketing Monday and what better time to talk a little about the guy who's been instrumental in so many careers, including mine, Scott Bourne. I want to hit on one of his most favorite topics, the quality of the images you share.
Scott may have retired, but he continues to be an inspiration to so many of us. We worked on a lot of projects together, best known was our book, GoingPro. In the book we used his famous image, "Cranes in the Fire Mist," pictured above. It's the perfect example of only showing your very best work! There are a lot of his posts here on the site and every one is worth reading.
I've easily reviewed 400 websites over the last few years and one important topic each time is going through the photographer's galleries. I give every photographer the same suggestion, which I've written about before,
As you look at each image, ask yourself one question, "If this was the only picture I could show, is it good enough, all by itself, to get hired?"
Everyone's goal is to create the "wow" print. And to Scott's point in a past post...if you can create that one image that stops people in their tracks - it truly becomes the great equalizer!
No shocker here – I love photography. But why? There are 100 reasons. But one stands out above the rest. Surprisingly, it’s not something I hear many people talking about. Ready? Photography is the great equalizer.
If you have a moving, shocking, thought-provoking, arresting, important, serious photograph that causes people to react, think, feel, etc., it doesn’t matter whether you are old or young, female or male, what race you are, what religion you are, what your history is or what your future holds, what country you live in, how much money you have, how pretty you are, how strong you are, how powerful you are, how important you are, how cool you are – all that matters and I do mean ALL that matters – is the picture.
If people are honestly moved by your work – not by your fame or your position or your status – but simply by your work, in today’s culture that is a marvelous and rare thing.
In a world where young people want to be famous for being famous, to find something as meaningful as a photographic image and to know that it doesn’t matter who made it – just that it was made – well, that is a terrific thing.
Photography is the great equalizer. When I see an arresting image the maker, no matter who they are or their station in life – the maker has the ability to rise with their image. Photos hang on the wall of the gallery or the museum or in the pages of a book or magazine or on the screen of a computer or television, not because the person who made the images was important – but because the image itself was important.