Grab Shots - "I just don't have the right gear!"

7/31/2013

Welcome to Grab Shots - Just like grab shots in photography these will be just as random. It's a series of random thoughts about the photographic industry, people in general, business and life. I'm going to keep them short and do my best to "plant a few seeds".

I'm so tired of hearing photographers blame not having the right gear on the shots they miss. First of all, most often they haven't taken the time to know every aspect of the gear they have. Second, if you honestly need something and can't afford it, stop being embarrassed. Go rent it! It's not a crime to be short on cash, especially when you're just getting started. However, it is a crime to use "cash flow" as an excuse!

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Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

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Scott Bourne

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