by Skip Cohen
A few years ago my wife got me into WalkTheTalk. (www.walkthetalk.com) They’re short reads with a point, that in the past I would have misjudged, thinking there wasn’t much to get out of these little motivational books. How wrong I was!
Last night I was reading “The Power of 10%” and the subtitle says it all, How small changes can make a big difference.
Just think about the impact a 10% change would make on different aspects of your business. Most of us tend to do the same thing. We’re not moved to do anything in 10% increments. We don’t even consider a 10% discount on a sale at most retail stores and we tend to apply that same lack of enthusiasm in our “outgoing” efforts as well.
Now think about what 10% could do in your business. What if you set a goal to contact 10% more potential clients through direct mail and social media? What if next year you were going to attend 10% more workshops to improve your skill set? How about the decision to contact 10% more businesses in your community each week in order to make sure everybody knows there’s a great photographer in town…YOU!
You don’t need to reinvent yourself and do the full home makeover to see dramatic changes in your business. Just focus on small steps, one at a time and in the process you’ll see big results.
There’s a great quote in the book from Vincent Van Gogh: Great things are not done by impulse, but by a series of small things brought together!
Illustration Credit: © vector_master - Fotolia.com
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.