Wedding Season, Marketing, Slideshows and Photographers

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In my class at ShutterFest last night I spent some time talking about slideshows. As usual, I was surprised by how few attendees are using slideshows as part of their product line, as well as for marketing purposes. From my perspective, it's the next best thing to talking with a client in person.

An excellent marketing slideshow can demonstrate your ability as a storyteller; share your personality and passion for the craft; present your skill set to potential clients and best of all plant the first seeds of trust with customers. Now take it one step further and think about what a great slideshow can do as a product you offer your customers.

In a business where becoming habit-forming and exceeding expectations is so critical, there's virtually nothing I can think of that would help you develop a stronger bond with your audience. It's also an outstanding way for your reputation and work to go viral.

For those of us who don't have a dog that can ride a skateboard and know we'll never have two million views on YouTube, the definition of going viral changes. For most of you if a slideshow gets shared with a few dozen friends and family of a bride who's wedding you photographed that's "going viral."

Wedding season is finally on our doorstep, and I found the video below in the Photodex archives on YouTube. It's time to ramp up and get into your marketing mode. And if weddings aren't your core business then look at slideshows as an extension of the services you offer along with creating a marketing piece for your website and blog.

Photodex has been the leader in slideshow software going back years ago. While the concept of a slideshow isn't new, because of the Internet, social media and technology, especially with the ability for hybrid presentations, it's the "next big thing!"

For more information just click on the ProShow8 thumbnail to the right.

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