Since we started this podcast series there's been one consistent common denominator - each guest has shared terrific insight to help you build a stronger presence in your community. We've covered so many different topics, but this new podcast with Photo Organizer, Jenny Larson may well be one of my favorites for "how-to" content.

Jenny isn't a photographer, but she is a master storyteller. Jenny is the owner of Forever Digital Memories. Since 2003, Jenny has helped thousands of people (consumers, photographers and corporate clients) tell their unique stories through the magic of combining photos, videos, and music.  She couldn't be more supportive and shares a series of great tips to help you create stronger more compelling videos.  Check out one of her videos and the story of Superbran's Journey below.

One interesting topic Jenny and I got into during the podcast is the "presentation of the presentation". Photodex has brought an incredible amount of technology to the party. They've created software to help you create stunning high-impact presentations for your clients, but you need to go one step further. Don't be a minimalist! Remember to package your presentation in a way that gives it value. Don't just email a client a link to their slideshow, but take the time to create a DVD package and custom packaging for the jump drive for their program.

Another sidebar topic and just a reminder. When you're producing slide shows make sure you have the right to use the music. I'm a big fan of SongFreedom and their slogan says it all: "Real Music. Licensed. SongFreedom is about artists supporting artists." Check out SongFreedom's library of music. You won't be disappointed.

You'll find more help on the ProShow blog and in fact,there's a terrific Q&A from Jenny that was shared last August.

As always, a big thanks to the Photodex team. They're dedicated to helping artists raise the bar on their presentations and business and are always dedicated to education! Special thanks to Jenny for joining me on the podcast and also introducing me to APPO, the Association of Personal Photo Organizers. For more information just click on their logo to the right.

by Skip Cohen
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The hardest thing about knowing my good buddy Sal Cincotta is figuring out what he does for a living! LOL He's an outstanding photographer, educator, writer, manager, entrepreneur and visionary.  Most people think of Sal wearing at least two different hats, but I'm proud to say I've worked with him wearing all of them! Plus, he's also a terrific friend and nothing beats catching up to him for coffee or a meal!

The post below recently ran on the Photodex Blog and highlights a recent wedding slide show Sal and his team put together for a client. So, I guess we need to add "storyteller" to his skill set. 

Technology keeps changing and today photographers have the most number of creative tools in the 175+ year history of photography. A whole series of those tools are all thanks to Photodex! If slide shows, both with still images and hybrid, aren't part of what you offer your clients, then it's time you wandered over to the Photodex site!

PS Sal is the founder of Shutter Magazine, now with over 110,000 online subscribers, which I think makes it the largest online professional photographic magazine in the industry. And, if you don't know about ShutterFest, check it out - it's coming up at the end of March! Just click the banner below.

Sal uses ProShow Web to create stunning slideshows for every one of his clients. He brings up a few points in a post on his blog, Behind The Shutter, on what he likes best about ProShow Web and how it’s helped improve his slideshows.

“If you are not using slideshows today, I have no idea what you are waiting for. It’s a huge value-add for your clients. If you are using slideshows but feel like you need a little extra control, branding and overall ‘umph,’ check out Photodex’s ProShow Web. I promise you will not be disappointed.”

Sal is the founder of Shutter Magazine, a publication with a focus on photography training and education. Learn more about Sal Cincotta on his website, blog, and magazine.
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