Spring Marketing for Photographers

© goodween123

by Skip Cohen

Right off the bat I know there are a bunch of you rolling your eyes thinking it's February, and I'm talking about Mother's Day. Well, truthfully, I'm on the edge of being late to get you thinking about Mother's Day, as well as Spring seasonality.

The second collection of great business opportunities for photographers, after Thanksgiving and the December holidays, start with Mother's Day. Then comes graduation and Father's Day along with the launch of Summer.

The BIG question is, what have you planned for your promotions?

It's time to utilize your expertise as an artist and put together a package offering your clients slideshows as gifts. It's the perfect gift for grandma! And, when Father's Day rolls around, again it's perfect for Dad. Making it even easier is you being the "producer" as well as the artist who tops off the slide show with a newly updated family portrait or portrait of the kids. Plus, you've got the skills and gear to request a series of old images from your clients to scan and build the show - not every image in the presentation has to be one you captured. This is storytelling at its best!

I had to dig through the archives a little, but here's a great little post from Photodex last year leading up to Mother's Day just about music. Click on the image below to link "12 Lovely Songs for Mother's Day Slideshows." Music is a huge part of the impact you can bring to a presentation, and they're sharing some terrific suggestions.

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Need help understanding how to put together your slideshows, especially hybrid with a mix of video and still images? Visit Suzette Allen's YouTube channel. Scroll through her topic list until you find videos that will help with your weak spots.

Don't forget the Photodex Blog too - it's loaded with tips and ideas to not only create great slideshows but to raise the bar on all of your photographic skills. Photodex also has an amazing collection of how-to videos on their YouTube channel. Just click on the banner below.

Here's the bottom line - Spring is right around the corner, and you've got plenty of time to put together great ideas for your target audience. Don't let this seasonal opportunity go by without creating some excitement in your market and stronger branding for your skills as an artist and storyteller.