A Calendar or a Marketing Blueprint for Photographers?

A few weeks ago Photodex shared their 2017 Slideshow Calendar. It's a free download, and their post is below. It's all about fun ideas for slide shows, but what I love most is it's a blueprint for some pretty terrific ideas in marketing!

Let's go out a couple of months, and I want to use April as an example, but there are two qualifiers first.

• If you're not creating slideshows for your clients, then you're missing an incredible opportunity to build revenue, goodwill and your reputation as a storyteller.
• Second, as a photographer/artist, you can never slow down on fine-tuning your skills to capture outstanding images. Even a well put together slideshow can't hide mistakes in exposure and composition.

Now, let's get into the calendar.

It's loaded with ideas. For children's photographers - Major League Baseball season starts April 2 - it's the perfect time to launch a baseball-themed series of portrait sittings. National Siblings Day comes up on April 10 and another opportunity to target brothers and sisters.

The hierarchy of why people hire a photographer goes brides, babies, pets - in that order. Well, National Pet Day, National Pet Parents Day and Adopt a Shelter Pet Day are all in April. Plus, with Mother's Day and Fathers Day coming up in May and June - here's your chance to plant an idea for the greatest gift of all - a new portrait of the kids with the family pet!

And, you can keep going on the themes with National High 5 Day, Earth Day, and National Admin Professionals Day - each one giving you an opportunity for some clever marketing around a specific theme targeting a different audience.

Even a day like April Fools might create an opportunity to highlight the sense of humor of a past or current client. I can tell a few of you just rolled your eyes. Well, think about one of your most favorite clients. Everybody has a few fun-loving couples who you enjoy working with - what a kick to do a portrait session highlighting something they would absolutely NEVER do and bring a little fun and humor into some images.

Check out the post below, take advantage of the free download. Look over the calendar and find one event each quarter to put you and your business on the map! Just because it's the slowest time of year right now, doesn't mean you can't be proactive and do some creative planning to make 2017 the best year yet!

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by Candace
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It’s that time of year again. Stay up-to-date with our super fun calendar freebie! We loved making this last year so much, that it became our resolution, to welcome in 2017!

Enjoy 365 slideshow-worthy days a year! Why not?! From National Camera Day to World Smile Day, there’s a day to celebrate just about everything. So pick up your camera and brush-up on your slideshow skills, 2017 is going to be the best year yet.
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Click below to download the interactive and printable calendar PDF. Hang it, write on it, share it and use it as a reminder of all those slideshow-worthy events coming up this year.

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Download the PDF of the 2017 Photodex Slideshow Calendar!