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The Message in Your Promotional Video

11/24/2014

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Click on any image to visit Kristen's website and galleries.
Kristen Jensen, when it comes to photography, has just about done it all - she spent a twenty year chapter of her life as a Ford Super Model and actress in front of the camera. In fact, she recently did an episode of Weekend Wisdom on tips for better images from the model's perspective.  Then she made a huge career change and headed off to build a successful photography business.

There's a great line I've used over the years by Alfred Lord Tennyson, "I am a part of all that I have met."   Well, Kristen took all she'd learned in front of the camera and working with so many different photographers and incorporated it into her business, including how she works with clients, communications, accessibility and her skill set.

I want to share her new promotional video with you for two key reasons. First, Kristen has become a good friend and I couldn't be more proud to be working with her as one of Panasonic's LUMIX Luminaries. 

Second though, is where you come in. Pay attention to the way Kristen tells the story of Kristen Jensen Photography, the images she's shared, the camera angles, even the music.  She's taken the best of everything about working with her and incorporated it into her message.

Video, together with the Internet and social medial has completely changed the way photographers can demonstrate their passion for the craft and their ability to focus on the experience for potential clients. Yet, so many of you aren't taking full advantage of the technology and how effective you can be expanding your reach.

How would you tell you story?
Images copyright Kristen Jensen. All rights reserved.
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