by Skip Cohen
Although the video below was posted in Panasonic's YouTube channel over a year ago, I have no idea how I missed it. It's the perfect video to get so many of you up to speed on four incredible creative tools in photography: still images from 4K, hybrid videos, cinemagraphs and 4K video. It's only 2 1/2 minutes long, but well worth watching.
There are two reasons I wanted to share it - first, so many of you haven't picked up on the benefits of all the new technology. Here are a few more ways to make your work look different from your competition. Put new techniques/applications to work on your images, along with your ever-growing skill set, and you've got the potential to regularly exceed client expectations.
The other reason to share this is the simplicity of the way they're telling the LUMIX story. Think about how you'd tell your own story just by showing some specific examples of your work, with minimal text and no narrative - all in under three minutes.
Think about some of the applications they're sharing in this video and how to incorporate them into your business, especially hybrid. Is there any client who wouldn't love to send out a hybrid holiday card this season? Even better, you're the one who can give it to them! Check out this hybrid holiday card from Suzette Allen.
Stay in touch with what's going on with LUMIX and meet one of the most diverse groups of artists in the industry, Panasonic's Luminary team. They're just a click away in the LUMIX Lounge.
Welcome to Luminary Corner. Besides being a recognized member of the professional photographic community, each post author is a member of Panasonic's LUMIX Luminary team.