SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

Bringing Video Into Your Photography Business

7/5/2016

0 Comments

 
Picture
Just click the banner above to see more of Kristen's work.
Picture
I got an email this morning from Kristen Jensen, a member of Panasonic's Luminary team. Along with some outstanding ideas on defining your brand, she shared the video below. It was created for one of her clients, Susan Leone, a realtor in the area. The video was captured on a LUMIX GH4 by Kristen, and it reminded me how important it is to diversify in your business as a photographer.

The lines between videographer and photographer are getting more and more blurry every day. Technology has played a huge role as new cameras, especially in the LUMIX family, allow the artist to switch easily from still images to video with just the push of a button.

Then there's the world of hybrid technology. Suzette Allen, who will be joining me next week at Marathon's MAP Getaway workshop, has made it a prime focus of her business. Suzette is another Panasonic Luminary with a diverse skill set. She's been a leader in hybrid presentations/education, and for many of us is considered the Queen of Hybrid! Check out her YouTube channel, which is constantly growing, currently holding 160 videos, most of which are "how-to" pieces to help you boost your skill set.

As photographers, if you're not offering clients more than just still images, you're missing a substantial opportunity to grow your business. For example, offering clients a slideshow combining still images and video is a no-brainer. Think about the potential for creating holiday cards for all your clients this fall. Even something as simple as a baby announcement stands out from the crowd when Suzette's creativity starts to shine!
As a professional, you've got to make your work different from your competitors, as well as Uncle Harry! Understanding video and adding this skill to your repertoire adds a new dimension to the services you can offer a client and your ability to make 2016 one of your strongest years yet.

Check out more of Kristen and Suzette's work in the LUMIX Lounge along with the rest of the Luminary team. They're an incredibly diverse group of artists and educators - always willing to help you raise the bar on your skill set.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Authors

    Welcome to Luminary Corner. Besides being a recognized member of the professional photographic community, each post author is a member of Panasonic's LUMIX Luminary team.

    They're an amazing group of artists, writers and educators. Each one brings a unique perspective to the SCU site.

    Archives

    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
PhotoTexting

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us