Bringing Video Into Your Photography Business

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I got an email this morning from Kristen Jensen, a member of Panasonic's Luminary team. Along with some outstanding ideas on defining your brand, she shared the video below. It was created for one of her clients, Susan Leone, a realtor in the area. The video was captured on a LUMIX GH4 by Kristen, and it reminded me how important it is to diversify in your business as a photographer.

The lines between videographer and photographer are getting more and more blurry every day. Technology has played a huge role as new cameras, especially in the LUMIX family, allow the artist to switch easily from still images to video with just the push of a button.

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Then there's the world of hybrid technology. Suzette Allen, who will be joining me next week at Marathon's MAP Getaway workshop, has made it a prime focus of her business. Suzette is another Panasonic Luminary with a diverse skill set. She's been a leader in hybrid presentations/education, and for many of us is considered the Queen of Hybrid! Check out her YouTube channel, which is constantly growing, currently holding 160 videos, most of which are "how-to" pieces to help you boost your skill set.

As photographers, if you're not offering clients more than just still images, you're missing a substantial opportunity to grow your business. For example, offering clients a slideshow combining still images and video is a no-brainer. Think about the potential for creating holiday cards for all your clients this fall. Even something as simple as a baby announcement stands out from the crowd when Suzette's creativity starts to shine!

As a professional, you've got to make your work different from your competitors, as well as Uncle Harry! Understanding video and adding this skill to your repertoire adds a new dimension to the services you can offer a client and your ability to make 2016 one of your strongest years yet.

Check out more of Kristen and Suzette's work in the LUMIX Lounge along with the rest of the Luminary team. They're an incredibly diverse group of artists and educators - always willing to help you raise the bar on your skill set.