Ideas to Make Your Work Stand Out

by Skip Cohen

The biggest challenge in marketing today for photographers is finding ways to make your work stand out from the competition. While the Internet has made the world a smaller place, allowing us to communicate with other artists all over the world, from a consumer position it's actually made your world much larger. 

In 2014 87% of the population in the United States was Internet active and in 2015 it's estimated that over 202 million people will shop on line. That number isn't going to slow down! (per Statista 2015) 

The average consumer has access to thousands of photographers today, making it so important for you to build a strong brand in your community and within your niche. That's what I love about the product line at Marathon Press, virtually everything is designed to help you establish a stronger brand.

For example, right now there's a special BOGO offer on Grad Cards.

And, if you don't have a design idea in mind, check out the designs already in the pipeline to help you through the process. Plus, Marathon has an amazing staff of experts, all dedicated to helping you set a standard with your clients that helps make you habit-forming. If you get stuck in the process they're available to help you with the best customer service in the business!

There's even a Senior Grad Card Sales Kit, with 16 unbranded sample cards, a guide showing the seven diecuts available and a swatch book so you can pick out the signature paper you like the most.  Plus it's inexpensive and designed to help you develop your own unique look for your senior clients in 2015.

The Grad Card Sales Kit, along with UpscaleCards.com, was created with your customers in mind and it's all just a click away.

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