SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

The Marathon Center

Welcome to the Marathon Center, access to some of the most helpful material in the industry to build your business as a professional photographer. We're going to be sharing an endless stream of marketing materials, products and guest posts  to help you raise the bar on your business. We want this year to be the best year yet...and each year that follows even better!
Visit Marathon

Marketing to Photograph the Class of 2018

7/18/2017

0 Comments

 
Picture
Picture
Over the last decade or two some of the most dramatic changes in photography have been in the senior market.  The days of boring head shots with everybody looking the same are long gone. Today, a senior session is about capturing the personality of the subject. It's about having fun, communication and building a relationship with each senior.

Think about one amazing aspect of working with seniors - more than likely you're the first experience they've ever had on a one to one basis with a professional photographer. This is "seed planting" at its very best - because they're going to remember the session, and even better so will "Mom." A great senior photographer has the potential to build a strong word-of-mouth business and might even pick up additional work down the road.

I know using my own senior head shot is turning back the clock a little too far, but here's my point. It was just a photograph for the yearbook. My mother hated it and never bought any additional images. I didn't remember the photographer the next day, let alone years later. And, it wasn't an experience - he photographed another senior every ten minutes. We sat down and he grabbed 3-4 shots and yelled "Next!"

Marathon's 2018 Senior Promo is going on right now and this is when you need to think about this aspect of the business. At first glance some of you are going to think it's expensive, but remember this is for three different mailings!

  • The first mailing is to create awareness
  • Second, comes shaping the senior's comprehension of who you are and what you do.
  • Third, is about conviction. This mailing is designed to convince seniors why your studio stands out from everybody else.

This a promotion involving three different mailings and there's even a fourth available at a reduced cost. It's $4.95 per three-piece promotion (only $1.65 per mailing) and it includes photo insertion, back copy and color changes, postage, list source, ZIP Code protection and mailing pieces.

​And, you've got a wide selection of design options to make each mailing unique.

Picture
Many of you are in communities where you feel the senior market is completely "locked up" with one photographer who's been doing the seniors for a long time. While that's often true, there's a never-ending population of new seniors each year. While it might be tough to get in the door, unless you try, you'll never know what you might have accomplished. Remember, you don't need hundreds of seniors to create a revenue stream for your business.
"You miss 100% of the shots you don't take!"
Wayne Gretzky
Looking to find out more about Marathon's 2018 Senior Promotion? Just click on either banner above!
0 Comments

    Marathon Links

    Click on any banner for more information on great programs!
    Picture
    Fisheye Connect's goal is simple: To connect you with the best photographic workshops and training around.
    Picture
    Workshops that Educate, Empower, and Inspire. You do the rest!
    Picture
    Be a part of the most powerful network of photography courses in the industry.
    Picture
    Fundy Designer just released a FREE update for all v7 licensed users, this update includes tools to help boost in-person sales or conduct remote design consultations for worldwide clients. Available now.
    Picture
    Picture
    Informational Webinars For Interested Photographers
    Picture
    INSTAGRAM FOR PHOTOGRAPHERS Webinar Recording Order and Save $20 With Code "web20"
    Picture
    PHOTO ENTREPRENEUR TV New Episodes Posted Every Monday

    RSS Feed

    Archives

    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
PhotoTexting

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us