One of Your Greatest Products and Marketing Tools - Holiday Cards

Just click on any card above to visit holiday greeting cards on the Marathon website.

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Holiday cards are an ideal product for you to have in your lineup for your clients. NOW is the time to be pitching the concept, so they've got their cards early enough to mail. Holiday cards are simply an extension of the products and services you offer.

Even better is the timing. It doesn't matter when you might have done a portrait session or a wedding for example. You can go back to a past client and plant the seed for a customized holiday card, regardless of when the image was captured. Even better, think of the concept as a way to remind a client who you might have photographed a while back about it being time to update their family portrait.

I've written at least a half dozen blog posts over the years about holiday cards, but from a different perspective. Why? Because it's one of the best marketing tools, you've got to remind your clients what you do for a living. It's soft-sell with just your wishes for a great holiday season. No photographic artist should ever send out a store-bought card!

Don't forget your personal stationery!

While the timing is right for holiday cards, think about your personal stationery. For example, thank you notes should have one of your images. Think about the power of sending a thank you note to a client or another vendor and having a stunning image on the front, you created. On the back, just like the "Hallmark" label is your contact information.

Need help with any Marathon products? Call 800/228.0629 to speak with a Marathon Representative, Monday through Friday, 8am to 5pm CST.

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