SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

The Marathon Center

Welcome to the Marathon Center, access to some of the most helpful material in the industry to build your business as a professional photographer. We're going to be sharing an endless stream of marketing materials, products and guest posts  to help you raise the bar on your business. We want this year to be the best year yet...and each year that follows even better!
Visit Marathon

Great Studios Demonstrate Five Special Habits for Success - Guest post by Mark Weber

6/22/2015

0 Comments

 
Picture
© Gio_1978
Intro by Skip Cohen

Marathon recently launched it's new blog and it needs to be on your radar. The amount of content is outstanding with solid information and great images to help you better direct the future of your business and achieve your goals.

I love this post I found in their archives. It may have been written and shared by good friend, Mark Weber, two years ago, but it's right on point with five key components you should be thinking about today! 

Visit Marathon's blog and see what additional gems you can find that tie together your goals, aspirations, marketing and creativity. It's just a click away.
Marathon's New Blog

by Mark Weber

I’m a big believer in education, but sometimes people use it as an excuse as to why they are not as successful as they could be!  Here are the warning signs that you might not be using your education wisely.

  • You have more notes than time to look through your notes, so you never do it.
  • You have educational material you purchased and have never looked at . . . EVER!
  • You get so overwhelmed with new ideas that nothing gets done.
  • You feel guilty about what you haven’t accomplished as a result of attending all those classes and workshops, so you make excuses why nothing is done and repeat the process again and again.
  • You go to events just for the social aspect rather than to really learn.

Okay, are you laughing yet? Are any of these you? Let’s face it, none of us are perfect and if we implemented even 1% of what we learn at conventions, workshops and seminars, we’d all have a much different looking profit margin! The question is, what can we do to break this habit? Let’s start with YOU!

1. Education
Implement what you learned. Pick three things that you will do as a result of attending a workshop. It could be just ONE thing, but pick no more than three and set a deadline to have them completed.

2. Have a Plan
We’ve heard this a million times. Successful studios not only have a plan, they keep tweaking that plan and making it better. The foundation of the Make Money Now workshops that Ann Monteith and I have taught is built around helping studios create a marketing plan. It takes time and effort, but aren’t you worth it? Studios with a marketing plan made up of believable and achievable goals outperform studios that are inconsistent with their marketing efforts.

3. Invest in Your Marketing
I’m a photographer and I love equipment and software as much as everyone else. But I have to say, marketing products are getting really, really creative and being creative helps you stay a step ahead of the competition. Set aside a budget and stick to that budget based on your goals.

4. Goals & Accountability
Create a marketing plan that’s broken down into weekly goals. Your marketing can be as hard to steer as the Titanic. Check your map frequently to allow for much-needed steering corrections.

Your marketing is no different. A ship without a rudder will never reach its destination. Breaking down your marketing goals into smaller, bite-size pieces with short-term measuring points allow you to make adjustments weekly rather than monthly. That way you have time to make adjustments while they are still manageable, which improves your odds for success.

Keep your goals in front of you. Many people have a big wall calendar where they can post their plan. Some people have an Excel file that tracks the previous year’s sessions and sales results with percentage increases added to the numbers for the year as goals for each week. Don’t forget to calculate what your reward will be if you attain these goals.

5. Take Action
Just like the old Nike ads say – Just Do It! Successful studios are the ones that simply take action on one or two ideas. They don’t even have to be BIG ideas , sometimes it’s the little things you do that make a big difference.

Bonus: Simplify
If it doesn’t get done, learn from it! If you are constantly overwhelmed about where to start, just pick one or two ideas with the most potential to improve your business. Keep a list of the ideas you haven’t used and review them weekly for future consideration. Remember, you won’t get anywhere unless you start somewhere.

0 Comments

    Marathon Links

    Click on any banner for more information on great programs!
    Picture
    Fisheye Connect's goal is simple: To connect you with the best photographic workshops and training around.
    Picture
    Workshops that Educate, Empower, and Inspire. You do the rest!
    Picture
    Be a part of the most powerful network of photography courses in the industry.
    Picture
    Fundy Designer just released a FREE update for all v7 licensed users, this update includes tools to help boost in-person sales or conduct remote design consultations for worldwide clients. Available now.
    Picture
    Picture
    Informational Webinars For Interested Photographers
    Picture
    INSTAGRAM FOR PHOTOGRAPHERS Webinar Recording Order and Save $20 With Code "web20"
    Picture
    PHOTO ENTREPRENEUR TV New Episodes Posted Every Monday

    RSS Feed

    Archives

    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
PhotoTexting

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us