"Family Marketing?" Yeah, they've got that!

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by Skip Cohen

Yes, it's a spin-off of the Staples commercial, but so appropriate when you look at the diversity of Marathon's product line. Family Marketing is a perfect example.

Most of you involved in family portraiture are typically one person businesses. You're working hard to capture and create beautiful portraits, but you're spread too thin to get everything done. You're doing as much as you can find the time for, but getting the word out to your target audience isn't always strong enough. Well, Marathon has the answer for you - their Family Marketing program.

They give you three mailings to your target audience with an optional fourth. They'll help you design an effective marketing piece ranging from accordion style to gift cards to postcards. They'll work with you to set the dates for each mailing. They'll even help you fine-tune the mailing list and mail each series of marketing pieces for you.   

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1st Mailing: Create Awareness        2nd Mailing: Present Your Offer         3rd Mailing: Book Now

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Remember though - These 3-part promotions (with the optional fourth) are limited to only one studio per marketing area, so call (800) 228.0629 NOW to make sure your preferred ZIP Codes are available! ZIP Codes are protected on a first-come, first-serve basis.

Over and over again I've heard photographers talk about how hard they're working to raise the bar on their skill set. They've got the passion to capture and create stunning family portraits - but so often they're missing the traffic at their door!

Don't just take my word for it - pick up the phone today and call Marathon. Talk to one of their specialists about Family Marketing. We're right at the start of fourth quarter seasonality and it's up to you to plant the seed and get your target audience thinking about a new family portrait this holiday season.