The idea behind MAP is so perfect for so many of you. You're struggling, trying to perfect your skill set as an artist. You just don't have time to stay on top of the marketing you need to do. Regular promotions, direct mail, ongoing planning and target marketing, just to name a few, are all part of what you need help with.
The MAP Getaway is essentially the frosting on the cake. It's a once a year event giving all the MAP members a chance to get together, exchange ideas, soak up two days of great presentations and network.
It's an impressive little conference, but here's where the biggest benefits of MAP really are:
- Once enrolled in MAP you're assigned a facilitator. Your facilitator is going to help you stay on track all year long through monthly (or as often as needed) phone calls.
- Most of you do all your own marketing and often even design work. MAP gives you access to all of Marathon's staff and discounts on printed materials as well.
- Your facilitator is like having your own marketing department.
How many ideas have you had about increasing the marketing for your business, but time slipped away? It happens to all of us, but with MAP you've got a partner to help you stay on track.
In a post about MAP last summer I wrote:
"The best explanation of the program is the way so many members describe their relationship with Marathon's staff. One member told me, "My facilitator is part of my staff. I don't have the time or discipline to stay on top of marketing and run my business. She keeps me on target."
I don't think there's another program like this in professional photography. Being in the MAP program involves a monthly fee that then gives you access to all of Marathon's creative team, plus substantial discounts on virtually all of Marathon's printed products. From your personal facilitator to design and creative talent to helping you with everything from business cards to promotional offers, brochures, and mailings, everything under the umbrella of marketing is covered."
There's a short podcast with Mark Weber from Marathon which I shared in an early post. Click the link below if you'd like to hear him further explain the program.