Marathon is a partner in the SCU project because they believe in education, especially when it comes to marketing and business. Their Marketing Advantage Program has set the standard for marketing support to professional photographers for years.
I recently had a chance to interview Mark Weber from Marathon and talk exclusively about the Marketing Advantage Program. He shares some terrific insight into why every photographer involved has had a life-changing or, at the very least, "business-changing" experience.
The short video below, couldn't be much more basic, but it hits most of the key components with the exception of one major ingredient, passion! Nothing matches the passion of the staff at Marathon involved in the program. EAch MAP Facilitator is dedicated to keeping you on track. with your plan.
MAP is about every aspect of your marketing efforts from logo design, to support material, to brochures, mailings, program analysis and everything in between.