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Even better is the timing. It doesn't matter when you might have done a portrait session or a wedding for example. You can go back to a past client and plant the seed for a customized holiday card, regardless of when the image was captured. Even better, think of the concept as a way to remind a client who you might have photographed a while back about it being time to update their family portrait.
I've written at least a half dozen blog posts over the years about holiday cards, but from a different perspective. Why? Because it's one of the best marketing tools, you've got to remind your clients what you do for a living. It's soft-sell with just your wishes for a great holiday season. No photographic artist should ever send out a store-bought card!
Don't forget your personal stationery!
While the timing is right for holiday cards, think about your personal stationery. For example, thank you notes should have one of your images. Think about the power of sending a thank you note to a client or another vendor and having a stunning image on the front, you created. On the back, just like the "Hallmark" label is your contact information.
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