In June of 2014, my pal, Mark Weber wrote the following post about branding. Branding is so much more than your logo and business card. It's everything you stand for in the community. It's what people think about you, your business and skill set. Just like our favorite places to shop you have an opportunity to be Kmart or Nordstrom's. I'm not talking about pricing, but customer service and quality.
Mark's message is timeless, and the video couldn't be better timed than right now. Summer is winding down, and you'll soon be in the strongest seasonality of the year for photography, that last quarter. So, what are doing to build a stronger brand?
Marathon's got a terrific program on right now to help you with the tangible elements, but you're the only one who can establish yourself as the leader in the community. You've got a choice to make - you can stand on the sidelines and watch the parade go by or, you can jump right in and lead the way. Just click on the Marathon banner for some outstanding special programs going on right now to help you be the stand-out "duck on the pond".
Summer is just about upon us and it’s hard to believe there’s only 6 months left in the year. It seems like there is never enough hours in a day to get everything done, so for many people that means some things get neglected including marketing.
That is where I can help. My goal is to provide tidbits of information to help you chip away at the marketing items you’ve been putting off and put them in perspective so you can get a handle on things.
Last month’s message was about the importance of inspiration. Without inspiration you’d have no ambition. But what do you need to go with inspiration? How about creativity? When you apply creativity to an idea you’re inspired by, you become unique. When you’re unique, you stand out. When you stand out, you make more money!
So how do we apply creativity to our branding? That’s what this month’s animation message is about. I invite you to download the free PDF I created called “The Branding Difference”. I think you’ll find it helpful if you are planning on or thinking of rebranding in the future.