Intro by Skip Cohen
Every day there are artists pushing the edge of the envelope and doing something totally different.
Meet Drew Noel, a photographer and artist, who's created a different way to frame an image. Obviously, everyone's presentation style is unique and we all have different tastes, but for me, I loved the texture of the frame and Drew's personal philosophy about giving an image more artistic expression.
I also love the idea of professional photographers creating other products to enhance technique, presentation and work flow. I love the entrepreneurial spirit involved in coming up with unique products. Drew's approach hits especially close to home with another way to show printed work.
It's obviously not for every client, but it is unique and worth checking out. You'll find Drew at Iron Two Six and on Facebook. Just click the frame up above.
by Drew Noel
It's about time that art was displayed with art. Let's get those images off the screen and onto the wall.
As the ways to display works of art became mundane and stretched canvas prints became as common as an old 4x6 print, we put forth the challenge of how to display these images in a new way. The process of creating a truly unique display piece became lost in the masses of readily available companies willing to print, stretch, and sell. It was here that we decided the canvas was being masked and lost on the wall. We decided to create a new way of showing the material.
By fraying the edges we are once again shown that the canvas isn't just another paper - it has a distinct texture and feel that brings art to life. The next step was figuring a way to mount it to bring about a more elemental feel to the work. Metal scraps we found in the back was the original framework that would become a patented way of displaying art. Even to this day every piece of metal is individually aged for the sole purpose of bringing its canvas to light.
Every frame is different - every frame has its own personality - and that's the way we like it.
The best part about these frames is the original canvas prints can be swapped out for a "refill." This means you can keep the awesome industrial rustic impact of the frayed canvas and metal frame without having to toss the whole thing when you want to update. In 5 minutes you can switch out the canvas and be back on top with your favorite images.