Intro by Skip Cohen
There's an incredible amount of terrific information on the Internet to help you build a stronger business. One of those sources is the Photodex Blog. Always great content with loads of ideas to help you raise the bar on your presentation skills and the products you're offering your clients.
This post, although it ran last year, has a lot of great information and is all thanks to my good pal, Amanda at Photodex. Many of you have met her at various industry events. She's always there to help and working with photographers is one of her most favorite aspects of her job.
For more great information, check out the Photodex blog. You'll never be disappointed.
Today’s guest post comes from Marlene Hielema. With over 20 years as a pro shooting sports, corporate and industrial photography, Marlene Hielema has become comfortable with the craft of digital output. Marlene enjoys relaying the practical uses of photo and video hardware and software that you might not find on the manufacturer’s or software publisher’s websites. Thousands have seen her work on YouTube and her popular imagemaven.com site where Marlene teaches photography and photo editing. Marlene is also a hybrid hero at discovermirrorless.com.
Events are probably one of the most popular things to photograph. They rank up there with travel and baby photos. It doesn’t matter if you’re an amateur or a pro, or if it’s a family bar-b-que, corporate product launch, or the academy awards, it’s important to capture life’s events.
Events are mostly about the people who attend them, so always show those people in the best possible way.
Tips for Event Photography
Try the Video Button!
Sorting and Preparing Your Photos + Video Clips
Presenting and Sharing Your Photos Over the years I’ve presented photos to clients and family members many different ways. Some analog and some digital.
Here are the old ways of sharing event photos:
Now We Share Photos on Screens Now that we carry screens in our pockets and purses, there are more options for showing and sharing our event photos and video clips. If they are all assembled into one final piece that’s even better. We call that hybrid imaging.
I recently started using ProShow Web to assemble and share my event photos and video clips.
Using ProShow Web to create hybrid eProducts has many advantages. The biggest is that it’s an all-in-one software. You can combine your photos, video clips and audio tracks into one presentation using the built in templates and supplied music track. And you don’t need to be a video editor to create a video from the final show.
You can also create and share a hybrid show using only your iPad like I did on a recent trip to France.
Your Clients (or Family) Have Several Options to View Your Content
It’s the best of all worlds and your clients will love it because the distribution is built right into the final video piece. They don’t have to worry about what do to with the files, they just have to make the link to the final show available to their employees, and the employees can decide how they want to view it.
So the next time you’re shooting an event, keep these shooting tips in mind, remember the video, sort and edit your photos, assemble your piece using ProShow Web, and give your customers the option to view and share your photos conveniently.