Intro by Skip Cohen
While this post today is primarily about helping you raise the bar on your client presentations with video, there's a great little sidebar point I want to make.
Neal Clipper and I have known each other for years, going back to my early WPPI days over ten years ago. We share a ton of mutual friends and in spite of a little skirmish over a program he did at WPPI years ago, the friendship prevailed and continued to grow. In fact, we just caught up to each other last month at PPE and here's my point...
Networking and maintaining great friendships are all part of the key reasons you need to attend virtually every convention and workshop you can. Getting time with new and old friends is a key to recharging your battery and building a stronger brand. You can't do that if you don't get out of your office/home/studio.
We're all part of a relatively small industry and share so many of the same friends, companies and experiences. In the newest search contest, The Ultimate Wedding Video, with Photodex, it was a kick when they asked if I knew Neal Clipper when they chose him to be one of our three judges.
So, check out Neal's tips on creating videos for your clients and make it a point to catch his WPPI program, How to Make More Money With Social Media and Onsite Printing, Wed, Mar 4, 2015 - 3:00 PM to 4:30 PM.
Neal Clipper, owner of Abbey Photographers took over his parent’s photography business in 1994 with hopes to expand into more wedding and commercial photography. He never dreamed how quickly the business would expand, and over the course of 17 years he took the company from shooting 50 weddings, bar mitzvah’s and corporate events per year to 250.
Today Abbey Photographers is known for giving clients maximum coverage with, when the event dictates, four, or more photographers at a single event, and for capturing rare moments and reactions at life’s major events exceptionally well.
While building up the business, Neal focused on separating himself from the competitors by giving his clients something to really “wow” them. He sought out tools to draw more attention to the events and showcase his images as the event was unfolding.
ProShow has proven to be an invaluable tool for Neal and his team and gives them the ability to create professional photo + video slideshows in very little time. In return, Abbey Photographers receives thousands of website hits per wedding after posting video slideshows online and through social media channels, and giving clients instant gratification by uniquely incorporating digital slideshows at their events.
Tips from Neal Clipper
Create Excitement: Video slideshows help to create excitement at both the weddings and bar mitzvahs. We make shows using ProShow's built-in wizard and project them live at an event. Our customers and guests are so thrilled to immediately watch their photography unfold before their eyes instead of waiting for weeks. They have the instant gratification packaged in a way that is meaningful, professional and most of all gratifying.
Set Yourself Apart: With ProShow, the special effects and possibilities are really limitless. It’s what separates me from ordinary photographers. People seek Abbey Photographers because of our unrivaled service and ProShow has no doubt helped us stand out as one of the best full-service photographers in our market.
Experiment: For photographers new to video slideshows, don’t be afraid to experiment. It’s the best way to find out your perfect formula for success.
Neal Clipper is one of the judges in the Ultimate Story Wedding Video contest. Enter your best wedding video today to win prizes from Panasonic LUMIX, Profoto, Photodex, Colormunki and Resource Magazine.