This is our second podcast in the new Spotlight Series, Building your Business. It's a collaborative effort from Photodex and SCU, with several goals in mind. We want to help you raise the bar on your business, brand, revenue, skill set and marketing. We're sharing advice and experiences from some of the very best artists and business people in photography.
William Innes, like many of you, didn't start out his career as a photographer. In fact, he came into photography from the aerospace industry, but marketing and being an entrepreneur are the same in virtually every business. In this post, he shares some of the key milestones in building his brand.
While he's very much into the art of photography, he's very focused on the importance that it's also his business and livelihood. To make his work different from his competitors, he has to be creative and stay cutting edge on technology. He never slows down on his quest to understand all the creative tools at his fingertips, including hybrid video solutions for his clients.
William is a Panasonic Luminary and talks very openly about how LUMIX technology combined with ProShow software has elevated his work over and over again. He's regularly producing slide shows for his clients and utilizing the very best of hybrid solutions, combining short video clips with still images, for his clients.
"I use it as a marketing tool. I actually create a little two or three-minute slide show of the wedding, but my clients don't know they're getting it. It's one of those things I use to stay in touch with them a couple of weeks after their wedding. I send them a link that they can share with their friends and family. It helps me to prolong the excitement of the wedding day and the work I've done."
Technology is constantly creating new tools to raise the bar on your technique, expand your reach and offer your clients new and creative products that help you build your brand and your business. A big thanks to Photodex for their never-ending quest to provide the industry with new products to help make your images unique, including educational posts and this new series.
You can check out more of William's work in the video below, and you'll find even more on his website and in Panasonic's Lumix Lounge.