Gregory Heisler and Derek Jeter for Sports Illustrated

What I love most about these short videos is listening to Gregory take us through his thought process for whatever project he's about to embark on. This was no ordinary portrait session. It was Derek Jeter for the cover of Sports Illustrated and following Gregory's thought process will give you some remarkable insight.  Now imagine how your images would look if you did your own "whiteboard" for every portrait sitting. How much better could your images be if you gave every client's session this level of forethought?  As always, a big thanks to Profoto. This is great stuff.