Muffet Petrehn reminds us that powerful images can be used for far more than just capturing memories. In her Charity Fest contribution Children's Mercy Hospital is using her images to help stimulate their fund-raising efforts. I worked for two years on projects to help raise money for Akron Children's Hospital when we lived in Ohio. We never came close to what Muffet helped to raise. A lot of people might think hospitals have unlimited access to funding, there's no such thing as a hospital that has all the money they need. Skip Cohen
Twice I've had the opportunity to photograph open heart surgery at Children's Mercy Hospital. The purpose was to capture emotional images that would later be shown at a black tie fund raiser, pull at peoples heart strings and stimulate the attendees to donate to the hospital.
The images played on ten huge screens before the banquet and also when the spokesman talked about why people should donate. They raised over $650,000.00 that night. It was amazing to watch and hear the reactions to my images.
Since then I've pulled the images together into two books, both donated to the hospital. One was donated to the down syndrome guild, which is being used to help parents of children who will undergo heart surgery to see what to expect and be comforted.
It is so rewarding to hear people's comments. Especially the most often heard comment when people see the books are - "Wow - this is beautiful! "
You can see the books at: www.muffetpetrehn.com/givingback