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Welcome to Adorama Central

Over the last few years, Adorama has become one of the leaders in online education with shows on Adorama TV like Tamara Lackey's reDefine, Joe McNally's Photo on the Go, Mark Wallace's Exploring Photography , Rich Harrington's DSLR/Video Skills, Bryan Peterson's You Keep Shooting and Gavin Hoey's Take and Make Great Photography.

There are workshops all year long and an extensive collection of great articles, videos and product reviews. It's all happening in the ALC - Adorama Learning Center.

Adorama is in the SCU house and we're going to be sharing new as well as some terrific archived content to help you build a stronger skill set and business model.

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Posing Tips from Roberto Valenzuela

7/16/2015

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There are almost 1300 videos in AdoramaTV's archives. That's an incredible amount of educational material to help you raise the bar on your technique, understanding of photography, marketing and business. You name it, you'll find it in this incredible imaging resource.

I keep going back to the archives of Tamara Lackey's reDefine Show, because over and over again she's interviewing great photographers. As an artist herself she knows exactly the questions to ask and she tends to bring out the best in every guest.

In this interview with good buddy, Roberto Valenzuela, he shares ideas on posing. He's got two books out now, Picture Perfect Practice, was his first and Picture Perfect Posing was published last year. Both are outstanding with a lot of great information to help you become a better photographer. Click on either cover below to read more.
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I've spent a lot of time with Roberto over the years and I love his philosophy on the importance of practice. The first time I heard him speak he said, 

"Practice doesn't make perfect. Only perfect practice makes perfect, because what if you're practicing it wrong?"

I laughed as he said that, because it completely explains my golf game over the years! You can practice all day long, but if the technique you're using to begin with is wrong, then you're doing nothing but reinforcing bad habits. 

A lot of his philosophy comes from his background as a concert classical guitarist. As a musician, the importance of practice is never-ending. There is no room to compromise.  Spend some time with Roberto and you'll learn that there's nothing he compromises on, especially the quality of his images.

This video might only be seven minutes long, but like anything with Tamara's or Roberto's name on it, they always over-deliver. No matter what level you feel your skill set might be, you'll find something helpful in the next seven minutes. And, if you're at a convention where either Roberto or Tamara are teaching, run don't walk to get a seat. You'll never be disappointed.
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