I'm always amazed at artists who take shortcuts and become the textbook definition of one of my grandmother's favorite expressions, "Penny wise and dollar foolish!" Seriously, what good is working to capture the finest images of your life, but not paying attention to the color quality/accuracy of the image? And, when the color is off, if you're lucky to catch it, you'll spend way too much time trusting your eyeballs until you say to yourself, "That's good enough!"
A few weeks ago I was hanging out with Matthew Jordan Smith, an X-Rite Coloratti and incredibly talented artist and educator. He was teaching a workshop in Orlando and it was great to catch up to him. There's no reason to show you his complete presentation, because Lindsay Adler covers the importance in the short video below. But I do love sharing one more voice from a well-respected photographer who realizes the power of X-Rite's ability to simply make your images better! It's a ten-second statement about the role X-Rite has played in every image of Matthew's.
A big thanks to X-Rite, Lindsay and Matthew for never compromising on the quality of an image!