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Suzette Allen

New Products and Techniques

As you watch these videos don't just think of them as a demonstration of Suzette Allen's skillset. Yeah, she's pretty amazing  and does an incredible job teaching a class, but the best part of these videos is their ability to plant the seed with new ideas of products you should be offering your clients. Seriously, what could create more excitement and exceed client expectations than a video holiday card like the Oliver Christmas eCard? The list of applications goes on and on. Technology, your skill set and marketing are creating new opportunities for you to grow your business!  Skip Cohen

Best Friends

By Skip Cohen

As professional photographers you're in situations with every client that give you an opportunity to redefine creativity. You have to take advantage of those opportunities to set yourself apart from your competitors and make your work different. If you've watched the "Why Go Hybrid" video below you understand the magnitude of how much you can expand your creative skills. Now, watch "Best Friends" and think of it as a series of products you could offer your clients. Look at the production value and think about the response from a client who had no idea what to expect!  It's all about finding new ways to be creative and the combination of the LUMIX GH3 together with Suzette's creative vision is unstoppable.

Why Go Hybrid?

There's so much great information in this video and it's part of a trifecta today with Jenny's HOPE just below and a new podcast with Suzette. She's working with the LUMIX GH3 and it's not only changing the way she's shooting, but it's giving her the ability to create a completely new experience for her clients.

Here's the opportunity for professional photographers today:  You can either be in the parade or watch it go by. You'll understand that comment much better after watching the videos and listening to the podcast.   Skip Cohen

Jenny's HOPE

by Skip Cohen

I've said this numerous times before, "As artists today you have the finest and largest variety of creative tools in the history of photography!"  This video by Suzette Allen is a prime example. As you watch the video, think about your own skill set and the power of being able to provide a product like this to a client.

Suzette describes the video as:

"A proclamation of HOPE over Jenny, who was diagnosed with stage 4 cancer. This is truly a Picture of Hope. This is a Hybrid eProduct, custom created for my client from her family portrait session and tells her story of HOPE through this difficult season. We are fully believing for a miracle.'

Suzette is part of this year's faculty at SCU's summer session and will be doing a two day workshop on Intermediate Photoshop. The Hybrid eProduct is a part of that program.  Want to learn more about Suzette? Check out her faculty page.

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