Photographers are weird. There, I’ve said it. We are looked upon as artists, terrible business people, and we would rather go out and take pictures than just about anything else, when given the option. This is what separates us from attorneys. engineers, teachers, chefs, steel workers, and accountants. When we get off work, we still go work at our craft. It’s what we do and who we are. Most other people do not do this.
I’ve often said we are not only the purveyors of our craft but we are also consumers of our craft. Our best friends are usually photographers, we get our inspiration from photographers, and we are exhilarated by new technology for photographers. Sure, there will be some who long for the good old days of a simple camera and a roll of film. But we are not there any longer. We have moved on. And I am delighted about that.
History tells us there have been about three major paradigm shifts or changes in the world of photography since its inception. Certainly, many more than that have come along with subtle changes. But the big stuff that has had the most impact has been when Eastman Kodak manufactured “safety film” in rolls for the consumer, the advent of color film and papers, and finally the explosion of digital photography.
Here is where you come in. Are you ready? This is your challenge. Change. That’s right, change. You have to change. You have to keep up. You have to do everything you can to stay on top of your game because last calendar year, more than 300 billion photos were taken that were never printed (an estimate from a PMA meeting).
My intent is not to frighten you but to alert you. As long as you are on top of your game, you’ll always find work. It won’t always be easy, but it will always be possible. It won’t do a lot of good to complain about all of the consumers with cameras so we might as well all just quit complaining about it. Let's just change and move to another level. So with this in mind let’s all take the following pledge:
“I, _________________________ (state your name), do hereby promise to stretch, push myself, learn my craft well, and produce the highest quality work for my clients. That I will do my best to fulfill my clients’ wishes and represent our industry with pride and professionalism.”
I love our craft and maybe more importantly, I respect it and I hope you will join me in keeping up with those that came before us who took it to another level because they were also willing to change.