Tamron Wins TIPA Award

Image by Ian Plant: 600mm F6.3 1/400 sec ISO 1000

Last week I shared a post featuring Tamron's SP 150-600mm lens. I love the quality of Tamron's glass, but I picked this lens because of the way Tamron showed it on their website, sharing images from different artists, the specifications and even a terrific video featuring a few minutes with Kristofer Rowe. They couldn't have done a better, more detailed job of giving photographers everything they needed to know about this lens. It was technical "storytelling" at its very best.

Well, yesterday it was announced Tamron received a TIPA (Technical Image Press Association) Award for the fourth year in a row.

SP 150-600mm F/5-6.3 Di VC USD G2 ( Model A022) WINS
"BEST DSLR TELEPHOTO ZOOM LENS"

Click to read the "official" press release

In the same way we appreciate each other's work from various print competitions like WPPI, PPA and ShutterFest, in the hardware world, Tamron, as a manufacturer, competes on the world stage of technology and quality. While a TIPA Award is obviously global and recognition against competing products, the personal pride shared between all the members of the Tamron team is no different than when your work as an artist is recognized with top honors. It's clearly a team effort. Having worked with so many different members of the Tamron team over the years, I know everyone shares a wonderful level of accomplishment no matter what their role in the company might be.

A BIG congratulations to the Tamron team and a "thank you" for staying true to your goal of making some of the very best optics in imaging, your never-ending focus on education and helping us all raise the bar on the quality of our images!

Note: To read more about the TIPA Awards, just click on the banner above.