by Skip Cohen
The pandemic has changed just about everything in business today, especially in imaging. But it's also opened up some new revenue streams, thanks to technology (Bay Photo), and new products.
I just recently hung the two 30x30 Performance EXT Metal prints outside on the back of the house. The other print had been out in the bright sun and rain for three years, and while it might have shown fading under the microscope, to the naked eye, it was still stunning. (Note: It's been recently replaced. It survived everything but the power wash guy who not only knocked it off the wall, but later rolled over it with his equipment.) The two additional prints, captured by Jonny Yoshinaga with a drone when he and Suzette Allen were here last year, are special reminders of a great friendship.
Performance EXT Metal is specially engineered for extended life in the elements! Perfect for use as outdoor art, photography, signage, and display, Performance EXT Metal will last 2-3 years in direct sunlight without noticeable fading.
Think about your client base and how many people would appreciate prints outside their home. Everyone is hunkered down with limited travel but maximum time at home - looking at the same walls! Now take the concept of photographs outdoors one step further - how many restaurants have outdoor seating, but nothing on display?
There's an entirely new revenue stream waiting to be tapped into. In each of your communities, you've got subjects to feature in photographs, whether it's scenes around the community, the restaurant's favorite dishes, or the staff - the list goes on and on. And, we're entering the seasonality of the fourth quarter. The need for creativity in gift-giving this year is going to be at an all time high.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.