The Almost Lost Podcasts: Ten Solid Tips and a Bonus Post

by Skip Cohen

​I just finished listening to this podcast from the past. What I like most about it is its relevance. There is no spoilage in great service and building a solid brand in your community. This podcast is especially jam-packed with ideas, as Scott and I wanted to get a little more specific. We shared ten tips to help you build a stronger business.

But looking through the SCU archives, I found another short gem from a guest post Scott did many years ago, related to the importance of making sure your customers know you care and that you know your customers!

Happy Friday!

Do You Care About Your Customers?

by Scott Bourne

If you want to sell photography (or anything else) you should spend more time caring about what your customers care about and less about everything else. 

Your customers don't care what your Klout score is, which of your lenses is the sharpest or which brand you shoot with. Your customers care about having photographs that make them (and their families) look good. That's it. That's all.

The online camera forums are full of discussions about photography but, not the people who buy photography. Want to stand out? Want to get ahead of your peers, including those with nicer gear and more experience than you? Simply start caring about your customers. Put all your focus (pun intended) on them and their needs. This is NOT about you. This IS about them. The sooner you realize that - the sooner you'll start to thrive as a professional photographer.

Let the nerds in the photo forums duke it out about which lens is sharper. You go out and make your customers happy by paying attention to their needs and making them look their best. You'll win every time.