The Almost Lost Podcasts: GoingPro - Episode 3: Sales

“Great salespeople are relationship builders who provide value and help their customers win.”
Jeffrey Gitomer
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by Skip Cohen

A few weeks back, wandering through Dropbox, I found the archived stash of recordings of the original GoingPro podcasts from 15 years ago. This is the third podcast we did with a focus on one of our favorite topics, sales.

I'm always amazed at how many artists hate sales. It all starts with listening to your clients and then asking the right questions. There's a great line I've used a lot over the years, "You've got two ears and one mouth - so listen twice as much as you talk!"

In this podcast, Scott and I went back and forth on sales, listening to your clients, asking the right questions, and building value for your photography services. What good is working to capture and create the finest images of your career and build a business if you can't close the sale?

PS While here and there we made a comment that today might be dated, overall, there's no expiration on the concepts we shared. This isn't about a carton of milk with a date stamp - there is no spoilage in building a strong relationship with every potential client.