The Almost Lost Podcasts: GoingPro - Episode 2: Branding

by Skip Cohen

Wandering through old files in Dropbox last week, I found 39 episodes of the GoingPro podcasts. This episode on branding might be 16 years old, but there's almost no spoilage in the information we talked about. Airing on April 15, 2010, Scott and I shared tip after tip that are so applicable today.

Think about your "reach" - Today, social media has given all of us a level of power that only small newspapers had just a few years ago. Building your brand is more than your name or logo - it's everything that goes into building your reputation.

I know you have so many podcasts and educators to choose from, but listening to this podcast myself a few minutes ago, there are so many useful ideas in this episode. We're in the "slow season," which is only a reference to incoming revenue, NOT to things you should be doing to lay a solid foundation for your business in the year ahead.

And to my good buddy Scott...what a kick to listen to this podcast. Sure do appreciate our friendship, your support, and everything I've learned over the years hanging out with you!

"Anything is possible when you have the right people there to support you."
Misty Copeland