by Skip Cohen
Long before the pandemic, the word rebuild was in our vocabulary. From hurricanes to devastating fires to floods, we've seen communities work to reestablish their presence. In business, we've seen companies rebuild repeatedly, and in our personal lives, we've restored everything from personal relationships to old cars to challenges in dentistry.
The only thing that's never needed to be rebuilt is our resilience as a culture. We're taught early on the biggest failure in life is not getting up after you've fallen! The pandemic has knocked us all down and made it necessary to rebuild. We can't let Covid-19 win. And as trite and hokey as that sounds, it couldn't be more true right now.
I've shared a lot of different ideas to grow your business and start rebuilding over the last couple of months. They're all thanks to some exceptional artists who refuse to lay down and have encouraged us to step outside our comfort zones!
At the risk of sounding like an infomercial, here are some ideas thanks to Marathon Press. Yes, they're an SCU partner, and they're also some of my closest personal friends, but the friendships came out of respect for what they do, and their complete product line. They've never closed through the pandemic and now offer some of the greatest tools to help you rebuild your business and establish a stronger presence.
There's a reason why their booth was so busy the last conventions any of us attended! I pulled a few of my favorites below - just click on the banners for more information. And even if you're not a family portrait or senior photographer, remember you're rebuilding. The pandemic has, as JP Elario said, "...extended the slow season."
You have a choice of when to start working to reverse the slow season, and right now, family values haven't been this strong since the 60s. Families are hunkered down together, creating and capturing new memories are so important - and you have the skill set. Plus, it can all be done within the parameters of physical distancing and safety.
And take a long look at Bella Art Prints and Albums...Marathon never slows down on great products. The combination of colors, cover materials, pages, paper choices and styles has grown the line to become one of the largest collections of presentation products in imaging.
The pandemic has stopped many things, but not the kids from growing or the need for capturing the bond between family members and their need to cherish important memories!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.