Seasonality - the 2024 Countdown in Photography

​by Skip Cohen

We're halfway through August, and although technically it's still summertime, the countdown to seasonality has started! In this area, kids are back in school this week. If nothing else, seeing school buses on the road again should remind every photographer that fall/holiday seasonality is right around the corner.

From the obvious holidays like Halloween, Thanksgiving, Christmas, and Chanukah to events like homecoming, the changing seasons, and community fundraisers, opportunities are everywhere for you to build your business. But so many of you will watch the clock and the calendar with a mañana attitude--"No big deal, I've got plenty of time!"

• What are you planning for the last quarter of the year?
• Are there other vendors you can partner with to reduce costs?
• Have you called your lab to look into new products you could offer?
• How are you going to get the word out to your target audience?
• Have you made a list of all the local events that typically happen in the Fall and into the December holidays?
• What are you doing for your own holiday card this year? NO PHOTOGRAPHER SHOULD EVER SEND OUT A STORE-BOUGHT CARD! Use one of your own photographs.
• Have you made a timeline of actions to promote your business? In other words - what's the timing of each step in the process, and what's the date for your goal to announce and launch whatever promotion you've designed?

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It's Marketing Monday, and no single post can cover everything. I've got one goal this morning - to get more of you thinking about what you can do to create a solid finish for 2024. It's right around the corner, and while I hate the expression, nothing could be more truthful. You snooze, and you lose.

And if you're stuck for ideas, you know where to find me.

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