 Your time is limited, so don't waste it living someone else's life. Steve Jobs by Skip Cohen It's Friday, the end of the work week for some and the start of a busy weekend for many, especially wedding and event photographers this time of year. I wasn't sure what I was going to write about this morning until I saw my Facebook notifications. Most of us have a love-hate relationship with FB, but one thing the platform does well is track anniversary dates of things you've done, started, and shared. I was surprised to see it's been twelve years since I started the Advanced Wedding Photographers group. It was started as an answer to a problem. The challenge was the growing need for more advanced photographers to have a place to hang out, as Facebook Wedding Photographers became both too big and, for many, too basic. At the time, part of the challenge was with more advanced photographers turning into trolls as their patience dwindled with questions from newbies that had so little to do with technique. But my point today isn't about the groups, but a reminder of how fast time goes by. It's our most valuable resource, and yet we all squander it a little every day. Now, with less than four weeks left in the year, too many of you are scrambling for ideas, chasing business you should have been working hard to catch months ago. The things you can still do this year for 2025 results are limited, but nothing is off-limits when it comes to building a foundation for the new year. From relationship building with your target audience to new partnerships and expanding your skills, there's plenty you can be doing to start 2026 out on solid ground! Here's my point, both short-term and long-term...Daydreaming about the future is only a waste of time if you don't do anything about it. So, whether your dream/vision is short-term with a strong finish to this year and a great start to 2026, or long-term, looking several years into the future...THE CLOCK IS ALWAYS TICKING. Wishing everybody a great weekend ahead, whether you're flat out because you're so busy, or just kicking back to chill into the holidays. As J.R.R.Tolkien wrote: All we have to decide is what to do with the time that is given to us." Just remember: The future starts today, not tomorrow.
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12/9/2025 08:13:23 am
Very apt. Thanks for always giving a positive pointer, Skip! Your comment will be posted after it is approved.
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