It's Marketing Monday and the perfect time to talk about seniors. Having been in the industry my entire adult life, or at least the time I was supposed to act like an adult, I've seen so many changes in photography. One of the biggest is with high school seniors.
Today's senior sittings, if they're done right, should be part of a full experience. It's not just about a good headshot for the yearbook, family, and friends, but getting to know the subject. It's about listening more than talking and then capturing their personality and interests in a series of photographs and even short video clips.
Being a senior photographer is about establishing great relationships. Right at the top of the list of building blocks is how you communicate. Seniors live in a texting world. They're on their phones constantly.
While this is going to look like an infomercial, it's not without a huge benefit. PhotoTexting.com has built an entire platform to help you communicate faster, and expand your reach into the senior market more effectively. And, their Senior Rep Program is just one solution to helping you grow your business.
Besides building a business in the senior market, there's a reason that's significantly more long term - a strong relationship has the potential for future business. Remember, for most seniors; this is the first relationship they've had with a professional photographer. It's a time for you to build trust with both the senior and their family. Seniors have siblings; seniors grow up and become brides and grooms, and seniors start their own families. You want to be part of that cycle.
One other aspect of this program I appreciate - it gives you a better way to connect with Mom and Dad! Watch the short video below and then click on the banner to visit PhotoTexting.com and check out the 20+ solutions to help you thrive!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.