Partnerships for a Stronger Business in Photography

AI image from Adobe Stock

by Skip Cohen

Heading into one of the last weekends of the summer, even though kids are already back in school, I found myself thinking that we're only days away from Labor Day, and weeks from Halloween, Thanksgiving, and the December holidays.  That old expression of time flies when you're having a good time couldn't be more accurate - except that time flies no matter what you're doing!

This past week's posts shared a common theme—the upcoming seasonality and the potential for artists to be proactive in building business over the last quarter of the year. But you can't do it if you wind up in a tailspin of procrastination. Success isn't just about effective promotions; it's also about your attitude. 

With the weekend coming up - take an hour and think through how you want the year to end for your business. Pick one thing to do differently from last year.

I'm a big fan of partnerships with other companies/businesses in your community. I've shared this before, but EVERY specialty in imaging has a list of potential vendors to work with, and it's a great concept to think about over the weekend, remembering you don't have to do everything as a solo act!

Here's the bottom line - the days of business just landing on your doorstep are long gone. People have so many choices and competition is fierce. You've got to earn the trust and respect of the community, as well as have the best skillset. Bringing in partners allows you to increase your reach to your target audience. Each partner becomes an ambassador for the other partners as well as their own business. While you share the cost in a mailing, for example, you also share the creative spirit with new ideas and often a level of enthusiasm you couldn't get as a solo act.

Hey, it's the weekend - give it some thought.

​Happy Friday!